Rethink
Rethink
Rethink este o agenție canadiană de comunicare și marketing, axată pe transformarea brandurilor, storytelling strategic și dezvoltarea campaniilor creative. Din 1999, agenția colaborează cu branduri consacrate pentru a crea proiecte care atrag atenția, concepute să se conecteze cu publicuri diverse și să susțină obiectivele de business. Echipa sa multidisciplinară activează în marile orașe canadiene și combină strategia de brand, media și comunicarea creativă pentru a-i ajuta pe clienți să aibă un impact semnificativ.

PR Manager, Toronto Hybrid — Rethink

Lead media relations, influencer campaigns, and communications programs for national consumer brands at Rethink, an independent agency. Oversee clients, campaigns, budgets, and a high-performing team.

Descriere

  • Evaluate creative ideas and opportunities for earned media and influencer impact
  • Act as a primary contact for clients, media, influencers, and the agency
  • Lead projects from initial planning through delivery
  • Oversee messaging, press releases, pitch notes, and briefing documents
  • Advise on thought leadership opportunities
  • Create communications materials that strengthen client brands and leaders
  • Design amplification strategies spanning paid, earned, owned, and shared channels
  • Oversee hard-cost campaign budgets across several accounts
  • Define relevant KPIs and generate meaningful earned media coverage
  • Deliver informed assessments of communications risks
  • Build and sustain strong client partnerships
  • Coach and motivate a high-performing team within a psychologically safe environment
  • Develop and refine ideas to increase their scale, news value, and public visibility
  • Partner across departments while demonstrating strong communications practices
  • Keep current with culture, industry developments, PR, social and digital channels, and influencer programs

Cerințe

  • Three to five years of relevant public relations industry experience
  • Prior agency experience is preferred
  • Background in both consumer PR and corporate communications
  • Demonstrated media relations success and established relationships with key reporters
  • Sports industry experience or interest is an advantage
  • Strong presentation and communication abilities
  • Well-developed creative judgment
  • Established media relationships and the ability to develop new ones
  • Confidence creating PR programs for national consumer brands from briefing through reporting
  • Strong, confident client relationship management skills
  • Thorough knowledge of media relations and the current Canadian media landscape
  • Excellent project and time management skills

Beneficii

  • Competitive compensation and benefits, including additional mental health benefits
  • A range of employee perks
  • Positive work culture
  • No client meetings on Mondays
  • Hybrid work environment
  • Participation in Rethink’s national DE&I committee and working groups
  • Professional growth and training opportunities
  • Inclusive, equitable, and accessible workplace
  • Accommodations available upon request at any stage of the recruitment process

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