Phiture
Phiture
51 – 200 Angajați
ConsultanțăMarketingSaaS
Phiture este o companie de consultanță în creșterea aplicațiilor mobile, care colaborează cu echipele de produs și marketing pentru a ajuta aplicațiile să atragă utilizatori, să îmbunătățească implicarea și să crească veniturile. Serviciile sale includ optimizarea prezenței în magazinele de aplicații, marketing bazat pe performanță, retenția utilizatorilor și gestionarea relațiilor cu clienții, optimizarea veniturilor din abonamente și activități creative. Phiture aplică, de asemenea, cadrul Mobile Growth Stack și instrumente de inteligență artificială pentru Apple Search Ads, alături de audituri de creștere și îndrumare strategică. Activitatea companiei se află la intersecția dintre consultanță, marketing și software ca serviciu, sprijinind organizațiile care urmăresc extinderea produselor mobile.

Mobile Growth Manager, CRM and Braze

Lead Braze-powered CRM campaigns, segmentation, and lifecycle programs to improve mobile app retention. Use analytics and experimentation while partnering with clients and internal teams at Phiture.

Descriere

  • Plan and optimize Braze campaigns with advanced audience segmentation and targeting.
  • Personalize campaign content with Braze Liquid logic, using user behavior and profile attributes.
  • Manage custom Braze attributes to refine customer engagement and campaign targeting.
  • Work with data analysts to integrate user data into advanced campaign strategies.
  • Modify and test HTML in Braze templates to ensure they work across devices and email clients.
  • Analyze campaign results to identify opportunities to improve growth and retention.
  • Support and train colleagues in Braze and its integrations with other tools and platforms.
  • Audit mobile app retention and deliver CRM programs for a range of clients.
  • Lead experiments informed by user psychology and build lifecycle flows.
  • Partner with clients on A/B tests and analysis using the Mobile Growth Stack.

Cerințe

  • Experience running A/B tests in a digital marketing channel.
  • Proficiency in planning and launching campaigns with Braze.
  • Ability to derive data insights and build charts using analytics tools such as Amplitude, Mixpanel, Looker, or Periscope.
  • A data-led approach and sound understanding of startup growth metrics, analytics, and statistics.
  • A focus on performance and measurable results.
  • Understanding of user psychology and motivations in mobile app use.
  • Preferred: Experience at a mobile-focused startup.
  • Preferred: Experience in user acquisition, including ASO or performance marketing.
  • Preferred: Marketing or sales copywriting experience.

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