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Phiture
Phiture
51 – 200 Employees
ConsultingMarketingSaaS
Phiture is a mobile growth consultancy that works with product and marketing teams to help apps attract users, improve engagement, and grow revenue. Its services span App Store Optimization, performance marketing, user retention and CRM, subscription revenue optimization, and creative work. Phiture also applies its Mobile Growth Stack framework and AI tools for Apple Search Ads, alongside growth audits and strategic guidance. The company’s work sits at the intersection of consulting, marketing, and SaaS, supporting organizations focused on scaling mobile products.
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Mobile Growth Manager, CRM and Braze

Lead Braze-powered CRM campaigns, segmentation, and lifecycle programs to improve mobile app retention. Use analytics and experimentation while partnering with clients and internal teams at Phiture.

ESSpainRemoteFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Plan and optimize Braze campaigns with advanced audience segmentation and targeting.
  • Personalize campaign content with Braze Liquid logic, using user behavior and profile attributes.
  • Manage custom Braze attributes to refine customer engagement and campaign targeting.
  • Work with data analysts to integrate user data into advanced campaign strategies.
  • Modify and test HTML in Braze templates to ensure they work across devices and email clients.
  • Analyze campaign results to identify opportunities to improve growth and retention.
  • Support and train colleagues in Braze and its integrations with other tools and platforms.
  • Audit mobile app retention and deliver CRM programs for a range of clients.
  • Lead experiments informed by user psychology and build lifecycle flows.
  • Partner with clients on A/B tests and analysis using the Mobile Growth Stack.

Requirements

  • Experience running A/B tests in a digital marketing channel.
  • Proficiency in planning and launching campaigns with Braze.
  • Ability to derive data insights and build charts using analytics tools such as Amplitude, Mixpanel, Looker, or Periscope.
  • A data-led approach and sound understanding of startup growth metrics, analytics, and statistics.
  • A focus on performance and measurable results.
  • Understanding of user psychology and motivations in mobile app use.
  • Preferred: Experience at a mobile-focused startup.
  • Preferred: Experience in user acquisition, including ASO or performance marketing.
  • Preferred: Marketing or sales copywriting experience.

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