SIG SAUER, Inc.
SIG SAUER, Inc.
SIG SAUER, Inc. este un producător și comerciant american care activează în sectoarele armelor de foc, apărării și producției conexe. Portofoliul său de produse include pistoale, puști, muniție, sisteme electro-optice, amortizoare și accesorii pentru consumatori, forțe de ordine și clienți militari. Compania operează, de asemenea, un magazin online cu vânzare directă către consumatori, precum și centre de retail și experiențe sub marca proprie, oferind servicii suplimentare de instruire, asistență în perioada de garanție și lucrări personalizate. Contextul angajărilor sale poate include roluri în proiectarea și ingineria produselor, producție, retail, comerț electronic, apărare și servicii pentru clienți.

Lead Growth Marketer at SIG SAUER Onsite

Lead growth marketing for SIG SAUER’s SIG CONNECT mobile training platform, spanning acquisition, engagement, retention, and subscriptions. Build paid, organic, social, lifecycle, and AI-assisted programs that accelerate digital growth.

Descriere

  • Create and execute programs that grow acquisition, engagement, retention, and subscriptions
  • Find growth opportunities across paid, organic, influencer, partnership, and lifecycle channels
  • Manage the full customer lifecycle, from acquisition and onboarding through in-app messaging, promotions, push notifications, and win-back campaigns
  • Partner with Product, Engineering, Design, Sales, Customer Success, and Marketing to launch and improve digital growth initiatives
  • Oversee investment and performance across Meta, Google, YouTube, TikTok, Reddit, and emerging growth platforms
  • Lower customer acquisition costs, improve conversion, and increase marketing efficiency through ongoing testing
  • Lead creative testing, landing-page improvements, and conversion-rate optimization
  • Build and run a scalable social-first strategy across owned and earned media
  • Create strategies for short-form video, creator content, and user-generated content
  • Source, test, and expand creator and influencer partnerships
  • Build partnerships that increase awareness, acquisition, and brand credibility
  • Lead SEO and AI-search optimization to strengthen discoverability and organic acquisition
  • Develop scalable content programs for traditional and AI-powered search
  • Track and communicate results across the complete marketing funnel
  • Use AI tools for content, research, campaign optimization, reporting, and workflow automation
  • Increase subscriber growth and digital revenue
  • Reduce acquisition costs and improve conversion throughout the funnel
  • Expand organic traffic and social engagement
  • Promote rapid testing and experimentation across acquisition channels
  • May lead or volunteer for Continuous Improvement projects and tasks
  • Join problem-solving teams to identify root causes of internal and external quality failures
  • Participate in 5S workplace organization and sustainment activities
  • Follow required safety and ISO procedures
  • Handle other assigned duties

Cerințe

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred, or equivalent experience
  • At least seven years of digital, growth, or performance marketing experience
  • Experience scaling consumer mobile apps, subscription businesses, SaaS products, or other digital products
  • Experience with mobile growth, including app acquisition, App Store Optimization, lifecycle marketing, and subscription conversion
  • Strong background in paid acquisition and performance marketing
  • Experience with Google Analytics 4, Firebase, AppsFlyer, RevenueCat, HubSpot, Klaviyo, or comparable marketing and product analytics tools
  • Experience developing social-first content and creator programs
  • Track record of improving growth metrics through experimentation, optimization, and performance marketing
  • Strong written and verbal communication skills, including the ability to influence cross-functional teams and present performance insights to leaders
  • Practical experience applying AI tools to improve marketing results and productivity
  • Complete assigned work on schedule
  • Work with minimal supervision
  • Ability to lift up to 25 pounds
  • Wear required personal protective equipment when applicable
  • Complete required EH&S exposure training and follow SIG SAUER security mandates

Beneficii

  • Ability to travel occasionally, up to 20%, for team collaboration, product planning, customer visits, and industry events
  • High visibility, substantial ownership, and long-term career growth opportunities
  • SIG SAUER is certified as a Great Place to Work™

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