Odyssey
Odyssey
Odyssey este o agenție de marketing și creștere care deservește branduri de comerț electronic și branduri care vând direct consumatorilor. Fondată în 2020, compania combină publicitatea plătită pe rețelele sociale, în motoarele de căutare, prin reclame grafice și pe televiziunea conectată, cu creație orientată spre performanță, dezvoltarea paginilor de destinație, integrarea cu Shopify, optimizarea ratei de conversie și testarea A/B. Activitatea sa include audituri ale achiziției de clienți, strategie, implementare tehnică, producție creativă și optimizarea continuă a campaniilor, ajutând clienții să îmbunătățească atribuirea conversiilor, să gestioneze costurile de achiziție și să își crească veniturile.

Industry Analyst – E-commerce and Paid Media (Remote)

Research e-commerce, DTC, and paid-media developments for Odyssey, a performance marketing agency. Turn campaign data, platform updates, and market insights into content that strengthens thought leadership and supports sales.

Descriere

  • Monitor developments across e-commerce, direct-to-consumer brands, paid media, and creative.
  • Produce articles, LinkedIn posts, newsletters, and reports that position Odyssey as a performance-marketing authority.
  • Evaluate updates from Meta, TikTok, Google, and other platforms, translating them into practical insights for clients and prospects.
  • Use internal campaign data and case studies to uncover statistics, benchmarks, and compelling content angles.
  • Partner with leadership and account teams to develop content ideas based on client work.
  • Create and manage a content calendar covering the blog, LinkedIn, and newsletter.
  • Help prepare sales decks, collateral, and one-pagers supported by original research or data.
  • Follow competitor activity and relevant industry publications.
  • Measure content results such as engagement, reach, and inbound leads, then refine the approach accordingly.

Cerințe

  • A bachelor’s degree or equivalent qualification is required.
  • Two to four years of experience in research, analysis, content marketing, or communications.
  • Excellent writing skills and the ability to turn data into clear, engaging narratives.
  • Confidence working with spreadsheets, campaign dashboards, and platform reporting.
  • Strong interest in e-commerce, DTC brands, and digital marketing developments.
  • Ability to independently source, research, and deliver content with limited supervision.
  • Adaptable, proactive approach to working in a startup environment with changing day-to-day priorities.
  • Experience with Notion, Motion, and LinkedIn Analytics is a plus.
  • Must be legally authorized to work in the United States without sponsorship.

Beneficii

  • Flexible paid time off.
  • Fully remote work.
  • Health benefits fully sponsored by the employer.
  • 401(k) plan with company matching.

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