Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Fashion Paid Advertising Strategist - Remote in Mexico
Lead paid social and search campaigns for Power Digital across eCommerce, lead generation, and B2B clients. Manage performance, budgets, reporting, optimization, and client strategy in a remote Mexico-based role.
Descriere
- Direct campaign execution, performance, and growth across an assigned client portfolio
- Connect paid media activity to each client’s wider business objectives
- Partner with account leaders to shape paid advertising strategy within the broader media mix
- Manage reporting, optimization, client communications, keyword research, ad copy, bidding, and recurring campaign operations
- Deliver ongoing performance insights and proactive strategic recommendations to clients
- Plan and execute performance marketing across paid social and native paid media platforms
- Run campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
- Build and launch campaigns end to end, coordinating production with Specialists when needed
- Drive optimizations aligned with defined performance goals
- Oversee client budgets and recommend budget reallocations
- Lead strategic communications for internal client teams
- Keep clients informed about performance, strategy, recommendations, deliverables, and next actions
- Prepare weekly client updates with performance analysis and forward-looking recommendations
- Own performance reporting and communicate campaign strategy
- Develop performance reports and presentation materials
- Translate data into a clear narrative for clients and stakeholders, including actionable next steps
- Apply AI tools to improve and streamline business processes
- Use Power Digital’s Nova ecosystem in day-to-day work
- Manage 5–7 accounts while contributing to team-member EBITDA and client-churn KPIs
Cerințe
- Advanced spoken and written English proficiency
- 2–3 years of digital marketing experience, including 1–2 years in an agency environment
- At least 2 years of direct-response marketing experience in eCommerce, lead generation, or B2B
- At least 2 years managing Meta Ads for direct-response campaigns
- At least 2 years of hands-on search engine marketing experience
- Experience developing and optimizing campaigns through bid management, keyword research, and ad copywriting
- Substantial campaign management experience with one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
- Proficiency with Google Workspace and Microsoft Office applications
- Proficiency with Google Analytics
- Clear understanding of full-funnel marketing and paid media’s role within it
- Strong written and verbal communication abilities
- Strong organization and project management capabilities
- Self-directed and motivated to achieve results
- Excellent interpersonal skills
- Strong work ethic and capacity to learn quickly and independently
- Interest in building a long-term relationship with a growing company