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Location3
Location3
51 – 200 Darbinieki
B2BMārketingsSaaS
Location3 is a digital marketing agency serving franchise and multi-unit brands. Founded in 1999, it combines marketing strategy, analytics and its proprietary local marketing and data management platform to coordinate campaigns across markets. Its services include programmatic media, SEO, content marketing, local listings management, paid search, paid social and local marketing. The company’s work brings together data and channel expertise to help clients reach local audiences and build customer loyalty.
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Vakances uzņēmumā

Senior Media Strategist, Paid Search

Set paid media and search strategy for Location3’s enterprise and multi-location clients. Lead campaign planning, budgets, testing, SEM execution, and client recommendations.

USAmerikas Savienotās ValstisCOKolorādo
105 000 $ – 120 000 $ / gads
AttālinātiPilna slodzeVecākais speciālistsNepieciešamā Valoda: angļuStratēģijaStratēģis

Apraksts

  • Develop media strategies for enterprise and multi-location clients
  • Estimate addressable markets, define audience cohorts, and assess media habits
  • Create client playbooks covering strategy, channel mix, budget rationale, and testing priorities
  • Build structured testing plans, including TELO (Test, Evaluate, Learn, Optimize)
  • Recommend channel and budget mixes across paid search, social, programmatic, display, and video
  • Turn market research, consumer behavior, and competitor analysis into strategic guidance
  • Present media plans and performance insights to clients
  • Coordinate with cross-functional teams to connect strategy, execution, and broader marketing goals
  • Track shifts in media consumption and digital advertising
  • Help maintain shared standards, templates, and practices
  • Run SEM campaigns in Google Ads and Microsoft Ads
  • Manage SEM account structure, bidding approach, keywords, and match types
  • Improve bids, targeting, ad copy, and account organization
  • Oversee SEM budgets, pacing, and spend shifts
  • Report on search performance and deliver paid search audits
  • Improve SEM procedures and identify opportunities for automation

Prasības

  • Bring 5–7 or more years across media strategy and planning and hands-on paid search, ideally serving enterprise or multi-location clients
  • Show experience estimating addressable markets, defining audience and cohort profiles, and turning research and consumer data into clear media narratives
  • Have created client-facing strategic materials such as playbooks, testing plans, and channel or budget recommendations
  • Understand performance measures including CPA/CPL, ROAS, CAC, CVR, impression share, and lost impression share
  • Know SEM fundamentals in depth, including keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis
  • Have experience with Google Tag Manager, conversion tracking, and data feed management
  • Understand the digital advertising landscape and current media consumption patterns
  • Present confidently to clients and executive stakeholders
  • Take initiative and prioritize account needs
  • Be comfortable setting strategy and working directly in advertising platforms
  • Stay organized and apply strong quality checks and documentation practices
  • Work collaboratively and support the development of junior team members

Priekšrocības

  • Commission for new business
  • Eligibility for an annual bonus based on company performance
  • Medical, dental, and vision coverage
  • 401(k) plan with company match
  • Wellbeing stipends
  • Paid time off
  • Remote work support

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