CVS Health
CVS Health
CVS Health is an American healthcare company working across healthcare services, health insurance, pharmacy benefits management, and retail pharmacy. Through businesses including Aetna and CVS Caremark, it supports health coverage, prescription access, condition management, specialty medications, and mail-order pharmacy services. Its neighborhood pharmacies and broader care offerings are designed to help people access essential healthcare more conveniently and affordably. CVS Health brings together insurance, pharmacy, and health services to support individuals and communities throughout their care journeys.

Strategic Account Manager, CVS Media Exchange

Lead CVS Media Exchange campaigns, analyze performance, and build supplier relationships. Help advertisers improve outcomes while growing revenue for CVS Health’s retail media business.

Description

  • Develop annual brand and media strategies that support advertiser goals and growth.
  • Recommend campaign approaches and audience targeting tailored to brands and product lines.
  • Create supplier growth proposals tied to business goals and marketing objectives.
  • Handle supplier communications, feedback, approvals, and creative revisions as the main point of contact.
  • Manage client relationships and identify opportunities to increase revenue.
  • Explain performance metrics, insights, and optimization approaches to advertisers.
  • Lead campaign kickoffs, manage briefs, and confirm media planning details.
  • Coordinate with internal teams to oversee campaign performance.
  • Track KPIs and use data insights to improve campaign results.
  • Analyze data and provide actionable insights for near-term and long-term media plans.
  • Work with Insights and Strategy to ensure reports are accurate.
  • Share performance reports, lead campaign wrap-up calls, and complete Campaign Performance Reviews.
  • Partner with sales, merchandising, campaign management, Insights and Strategy, billing, and other internal teams.
  • Support monthly billing and update Salesforce campaign records.

Requirements

  • At least five years of experience in account management, media planning, digital marketing, or retail media; consumer packaged goods or retail experience and upselling experience are preferred.
  • A bachelor’s degree or equivalent experience is required; a high school diploma plus four years of experience also qualifies.
  • Demonstrated ability to manage daily client relationships and work across teams.
  • Experience creating media plan recommendations that align with advertiser goals and performance targets.
  • Reliable follow-through and accountability.
  • Familiarity with advertising analytics, data platforms, and data management platform technologies.
  • Strong analytical and problem-solving skills.
  • Resourcefulness and adaptability in a large, fast-moving organization.
  • Collaborative approach and willingness to contribute as a key individual contributor.
  • Excellent written and verbal communication, including presentations to internal stakeholders and external partners.
  • Ability to escalate important issues and present them to leadership.
  • Ability to influence supplier investment and grow business through CVS Media Exchange advertising solutions.

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Paid time off
  • Retirement savings options
  • Wellness programs
  • Resources supporting physical, emotional, and financial well-being
  • Comprehensive benefits package for full-time colleagues

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