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SGS
SGS
H1B Visa SponsorConsultingFood & BeverageHealthcare
SGS is a global Testing, Inspection, and Certification (TIC) company that helps organizations verify quality, strengthen integrity, and manage risk across industries. Its services span business assurance, connectivity and products, digital trust, health and nutrition, and industrial and environmental solutions. SGS also supports sustainability initiatives through climate action services and its IMPACT NOW ESG portfolio. With operations worldwide and a history dating to 1878, the company offers career opportunities across sectors including consulting, healthcare, and food and beverage.
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SGS Marketing Manager, B2B & B2C Testing Services — Poland Remote

Lead B2B and B2C marketing for SGS testing services, from technical content and brand campaigns to consumer recruitment. Use integrated, data-informed strategies to support demand generation and commercial growth.

PLPolandUSUnited States
$110,000 – $120,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Lead integrated marketing strategies that build awareness, demand, and commercial growth for SGS testing services
  • Develop targeted B2B campaigns for major brands, manufacturers, retailers, and independent brands
  • Collaborate with Business Line leaders, laboratory operations, sales, and global marketing teams
  • Plan multichannel marketing across digital, social media, events, email, paid media, and industry partnerships
  • Write, edit, and produce capability sheets, case studies, landing pages, social posts, email campaigns, recruitment advertisements, and promotional materials
  • Turn technical testing capabilities into clear, compelling B2B value propositions
  • Create B2C content that attracts consumer panelists and explains the value, safety, and experience of product testing
  • Manage and optimize websites, landing pages, social channels, and email platforms
  • Maintain editorial calendars and consistent marketing activity
  • Deliver B2B lead-generation and brand-visibility campaigns
  • Develop B2C recruitment campaigns through paid social, local outreach, community partnerships, and targeted digital advertising
  • Support product launches, claims-testing promotions, seasonal initiatives, and industry events
  • Measure campaign performance, lead generation, recruitment, and digital engagement, then refine strategy to improve ROI

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related discipline is required
  • Advanced degree or digital marketing certifications are preferred
  • Proven success developing and delivering integrated marketing strategies for commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
  • Demonstrated ability to produce high-quality marketing content in multiple formats
  • Practical experience with email automation, paid and organic social media, SEO/SEM, landing pages, and CRM systems
  • Strong record of collaborating across Sales, Operations, Laboratory or Technical teams, Regulatory, and global marketing
  • Ability to turn complex scientific or technical information into clear, persuasive, customer-focused marketing narratives
  • Strong knowledge of claims substantiation, regulatory considerations, and trends in cosmetics and personal care
  • Experience evaluating marketing performance through analytics, dashboards, engagement measures, and ROI reporting
  • Strong project management skills with the ability to coordinate campaigns, deadlines, stakeholders, and competing priorities
  • Experience supporting trade shows, conferences, and industry events
  • Familiarity with global or matrixed organizations and adapting communications for regional and international audiences

Benefits

  • Medical, dental, and vision insurance
  • Life insurance
  • Employee assistance programs
  • 401(k) plan with company match and immediate vesting upon enrollment
  • Online training courses
  • Virtual and classroom professional development experiences
  • Tuition reimbursement program
  • Paid time off
  • Family leave

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