GetAgent.co.uk
GetAgent.co.uk
51 – 200 Employees
B2CMarketplaceReal Estate
GetAgent.co.uk is a UK property marketplace that helps homeowners find an estate agent to sell or manage their property. Users can list a home, compare agents’ offers and make a more informed choice about how to proceed. The company works across real estate, marketplace and consumer services.

Senior Performance Creative Lead (Contract)

Lead GetAgent’s paid social creative programme for property lead generation. Build testing plans, content calendars, and repeatable production processes.

Description

  • Set GetAgent’s performance creative direction for Meta Ads, with ideas suited to YouTube, Demand Gen, and other discovery channels.
  • Use customer insight, competitor activity, and ad results to identify creative concepts and messages to test.
  • Build a testing roadmap across propositions, hooks, formats, styles, audiences, and customer journey stages.
  • Maintain a rolling content calendar that keeps creative output varied, current, and consistent.
  • Prepare concepts, briefs, scripts, storyboards, and references for creators, customers, and colleagues.
  • Collaborate with the Growth Creative Executive to develop and launch video, static, templated, testimonial, educational, and remarketing ads.
  • Coach the Growth Creative Executive in planning, production, review, and performance analysis.
  • Work with Paid Marketing to assess creative against acquisition efficiency, lead quality, and engagement.
  • Record test outcomes and turn effective executions into repeatable creative systems.
  • Produce a documented paid social strategy, testing framework, test record, three-month calendar, concept backlog, repeatable processes, reusable templates, and practical creative playbook.

Requirements

  • Substantial experience creating performance advertising for Meta, preferably in a consumer lead-generation business.
  • Demonstrated success using creative tests to improve acquisition scale and efficiency.
  • Strong knowledge of user-generated content, short-form video, static ads, scripting, hooks, and platform-native creative.
  • Ability to read performance data and use it to shape subsequent creative tests.
  • Experience building creative workflows, testing programmes, and content calendars.
  • Sound creative judgement and skill in giving clear, constructive feedback.
  • Experience sharing knowledge and strengthening a team’s creative skills.
  • Able to work across strategy, ideation, briefing, production oversight, iteration, and analysis.
  • Able to move quickly in a Growth environment while balancing creative quality and testing pace.

Benefits

  • An inclusive and supportive workplace.
  • Opportunities to connect and collaborate with colleagues and take part in team activities.
  • A culture that supports learning.

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