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Forbes Advisor is a consumer finance and product advice platform operated by Forbes Media. Its editorial team creates news, reviews, comparisons, guides, rankings and calculators covering credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency. The platform helps consumers evaluate financial products and make informed decisions through independent analysis and practical, how-to content, supported by advertising, sponsored placements and affiliate partnerships.
Senior Paid Search Strategist, Israel Remote
Lead paid search strategy and PPC growth for Forbes Advisor’s financial services business. Own forecasting, experimentation, profitability, and cross-functional performance leadership across Google Ads and Microsoft Ads.
Description
- Set the strategic direction, growth plans, and commercial goals for priority paid search categories
- Create short- and long-term growth strategies aligned with business objectives
- Develop category roadmaps that balance near-term performance gains with long-term capability building
- Identify, prioritize, and advocate for high-impact initiatives
- Serve as the subject matter expert for assigned categories, monitoring market trends, opportunities, and risks
- Extend performance impact through thought leadership and initiatives spanning multiple categories
- Assess industry trends, advertising platform changes, and product innovations
- Own category results across revenue, profitability, volume, efficiency, and growth targets
- Use data and resource allocation decisions to accelerate category growth
- Build forecasting models and detailed growth plans
- Review performance trends, diagnose variances, and communicate recommended actions
- Lead business reviews and account audits
- Find optimization opportunities across campaigns, audiences, conversion funnels, landing experiences, and partner ecosystems
- Create and manage testing frameworks that support strategic category growth
- Expand innovative PPC methods, automation, audience development, and emerging platform capabilities
- Manage experiments from initial concept through implementation and performance assessment
- Work with publishers and platform representatives on beta programs and new capabilities
- Establish partnerships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership
- Present performance results, growth plans, recommendations, and insights to senior stakeholders
- Act as a strategic advisor and thought leader across Performance Marketing
Requirements
- At least eight years of experience in paid search or SEM
- Extensive hands-on experience with Google Ads and Microsoft Ads
- A demonstrated record of owning and scaling large PPC programs
- Success creating and delivering long-term growth strategies with measurable business results
- Advanced knowledge of Google Ads, Microsoft Ads, automation, smart bidding, and audience targeting
- Experience overseeing substantial budgets while increasing revenue and profitability
- Strong capabilities in forecasting, planning, and performance analysis
- Deep familiarity with web analytics platforms, including Google Analytics and internal reporting tools
- Experience with competitive intelligence and market research platforms such as SEMrush, Adthena, Similarweb, or comparable tools
- Ability to influence cross-functional partners and lead organizational change
- Experience presenting business cases, strategic proposals, and performance findings to senior stakeholders
- Advanced Excel and data analysis proficiency
- Bachelor’s degree required
Benefits
- Equal employment opportunities are provided, with protection against discrimination and harassment
- Compensation and training are provided under the equal employment opportunity policy
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