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Senior Paid Search Strategist, Israel Remote
Lead paid search strategy and PPC growth for Forbes Advisor’s financial services business. Own forecasting, experimentation, profitability, and cross-functional performance leadership across Google Ads and Microsoft Ads.
विवरण
- Set the strategic direction, growth plans, and commercial goals for priority paid search categories
- Create short- and long-term growth strategies aligned with business objectives
- Develop category roadmaps that balance near-term performance gains with long-term capability building
- Identify, prioritize, and advocate for high-impact initiatives
- Serve as the subject matter expert for assigned categories, monitoring market trends, opportunities, and risks
- Extend performance impact through thought leadership and initiatives spanning multiple categories
- Assess industry trends, advertising platform changes, and product innovations
- Own category results across revenue, profitability, volume, efficiency, and growth targets
- Use data and resource allocation decisions to accelerate category growth
- Build forecasting models and detailed growth plans
- Review performance trends, diagnose variances, and communicate recommended actions
- Lead business reviews and account audits
- Find optimization opportunities across campaigns, audiences, conversion funnels, landing experiences, and partner ecosystems
- Create and manage testing frameworks that support strategic category growth
- Expand innovative PPC methods, automation, audience development, and emerging platform capabilities
- Manage experiments from initial concept through implementation and performance assessment
- Work with publishers and platform representatives on beta programs and new capabilities
- Establish partnerships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership
- Present performance results, growth plans, recommendations, and insights to senior stakeholders
- Act as a strategic advisor and thought leader across Performance Marketing
आवश्यकताएँ
- At least eight years of experience in paid search or SEM
- Extensive hands-on experience with Google Ads and Microsoft Ads
- A demonstrated record of owning and scaling large PPC programs
- Success creating and delivering long-term growth strategies with measurable business results
- Advanced knowledge of Google Ads, Microsoft Ads, automation, smart bidding, and audience targeting
- Experience overseeing substantial budgets while increasing revenue and profitability
- Strong capabilities in forecasting, planning, and performance analysis
- Deep familiarity with web analytics platforms, including Google Analytics and internal reporting tools
- Experience with competitive intelligence and market research platforms such as SEMrush, Adthena, Similarweb, or comparable tools
- Ability to influence cross-functional partners and lead organizational change
- Experience presenting business cases, strategic proposals, and performance findings to senior stakeholders
- Advanced Excel and data analysis proficiency
- Bachelor’s degree required
लाभ
- Equal employment opportunities are provided, with protection against discrimination and harassment
- Compensation and training are provided under the equal employment opportunity policy
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