Lead SEM strategy, category expansion, and profitability for Forbes Advisor’s consumer financial services business. Own PPC forecasting, experimentation, platform innovation, and cross-functional performance initiatives.
Lead paid search strategy and growth across Forbes Advisor’s consumer financial-services categories. Own testing, forecasting, optimization, and commercial performance across Google and Microsoft Ads.
Lead paid search strategy and PPC growth for Forbes Advisor’s financial services business. Own forecasting, experimentation, profitability, and cross-functional performance leadership across Google Ads and Microsoft Ads.
