Kaplan Test Prep
Kaplan Test Prep
1,001 – 5,000 Employees
ConsultingEducationHealthcare
Kaplan Test Prep provides educational services and preparation programs for standardized and professional licensing exams. Its offerings cover college admissions tests such as the ACT and SAT, graduate admissions exams including the GMAT, GRE, and LSAT, and licensing assessments in areas such as healthcare and law. Kaplan combines practice materials, structured study plans, progress tracking, and personalized guidance to help learners prepare with greater focus for academic and career-related exams.

Senior Manager, GEO Strategy and AI Search Activation

Lead Generative Engine Optimization, publisher outreach, and AI search visibility initiatives for Kaplan’s education brands and university clients. Measure citations, sentiment, and visibility across leading large language model platforms.

Description

  • Develop and manage Generative Engine Optimization and off-page search strategies
  • Build programmatic GEO authority across academic and professional sectors
  • Strengthen recognition of institutional entities and brand authority in LLM knowledge bases and Knowledge Graphs
  • Oversee tiered publisher engagement and outreach pipelines
  • Identify target sites and direct high-value media opportunities to internal or client PR and communications teams
  • Conduct outreach to publications and education portals
  • Assess sentiment across third-party websites, education portals, and industry platforms
  • Address inaccurate, outdated, or negative brand information through focused publisher outreach
  • Track and report AI visibility, sentiment, citation share, share of voice, and citation placement
  • Use Profound, Ahrefs, and other enterprise tools to evaluate AI search performance
  • Apply SEO and content marketing practices to GEO programs and web initiatives
  • Optimize content for Retrieval-Augmented Generation extraction and Information Gain
  • Work with Content Marketing to address competitive content gaps and develop new content
  • Champion GEO across SEO, Affiliate, Product Marketing, Legal, Creative, Editorial, and Web teams
  • Use AI tools, prompts, Claude, Gemini, and Python scripts to accelerate discovery, sentiment classification, and reporting with human oversight

Requirements

  • Bachelor’s degree in Marketing, Communications, Information Technology, Computer Science, or a related field
  • At least 6 years of experience managing organic search, digital outreach, or content marketing strategies across multiple websites
  • At least 1 year of direct, hands-on experience with Generative Engine Optimization and AI search strategy
  • Experience leading cross-functional workflows and delivering off-page outreach campaigns
  • Deep knowledge of generative search, LLM retrieval mechanics, Retrieval-Augmented Generation, and entity-based SEO
  • Strong command of keyword research, search intent mapping, metadata, on-page optimization, content marketing, and internal linking
  • Advanced proficiency with Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, and Looker Studio
  • Proven success earning brand mentions, guest contributions, and authoritative citations in industry publications, news outlets, and education portals
  • Exceptional communication, stakeholder management, and critical thinking abilities
  • Ability to turn complex AI search concepts into actionable priorities for cross-functional teams
  • Preferred: experience in higher education or test preparation and professional licensure; familiarity with technical SEO, including crawling infrastructure, JavaScript rendering, and structured data or JSON-LD schema is also preferred.
  • benefits_to_ignore?

Benefits

  • Flexible remote work designed to support work-life balance
  • Comprehensive retirement package with automatic enrollment in the Company Contribution Plan and an 8–10% annual company contribution based on tenure
  • Gift of Knowledge Program offering tuition assistance and substantial discounts for employees and close family members
  • Comprehensive health coverage with eligibility beginning on the first day of employment
  • Generous paid time off covering holidays, vacation, personal, and sick leave
  • One paid volunteer day
  • One paid diversity and inclusion day

Related Jobs

Kreato Global | BPO and Language Solutions

Remote English-Spanish OPI/VRI Interpreter

Kreato Global | BPO and Language Solutions
201 – 500 Employees
HealthcareHospitalityLogistics

Interpret remotely between English- and Spanish-speaking people in medical, financial, social service, and customer care settings. Provide language support for Kreato Global across Latin America.

Open
SPERTON - Where Great People Meet

Sales Executive, Elevators and Car Parking Systems

SPERTON - Where Great People Meet
51 – 200 Employees

Drive elevator and car parking system sales across Mumbai’s Western Region. Build client and dealer relationships, and manage deals from initial enquiry through project execution.

Open