Syncron is a global SaaS company focused on service lifecycle management for manufacturers and service organizations. Its enterprise cloud software supports after-sales service, spare-parts planning, and field-service operations, helping teams manage complex service processes, maintain equipment uptime, and improve customer experiences. Syncron hires internationally across product, engineering, and customer-facing functions.
Senior Field Marketing Manager, Japan
Lead regional field marketing for Syncron’s aftermarket SaaS business in Japan, connecting market strategy with sales priorities. Drive pipeline and customer engagement through events, localized content, market insights, and measurable programs.
Description
- Shape regional field marketing programs to build demand, brand awareness, customer engagement, and sales momentum.
- Coordinate marketing plans with regional sales leaders and teams across the business.
- Plan and deliver trade shows, industry conferences, customer summits, and webinars.
- Build a consistent brand presence at regional events and track their business impact.
- Work with Product Marketing, Corporate Marketing, Content, and PR to develop or localize materials for the market.
- Keep messaging consistent across regional marketing programs.
- Track local market developments, customer needs, and competitor activity.
- Apply market insights to improve plans, uncover opportunities, and inform sales and marketing teams.
- Allocate and optimize the regional field marketing budget according to return, pipeline contribution, and strategic priorities.
- Set performance indicators and assess the results of field marketing programs.
- Use performance data to recommend ways to strengthen results and pipeline contribution.
- Work across Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content and PR, and Revenue Operations.
Requirements
- Bring 7–10 years of experience in field or integrated marketing, ideally in a global B2B SaaS setting.
- Show a track record of generating pipeline and revenue impact through field marketing.
- Hold a bachelor’s degree in marketing, business, or a related discipline.
- Demonstrate strong leadership, communication, and stakeholder management.
- Have experience supporting global sales teams and partner networks.
- Use marketing and analytics platforms such as HubSpot, 6sense, SFDC, or comparable tools.
- Turn business objectives into practical marketing plans.
- Bring strong project management and organizational skills.
- Work effectively in a global, cross-functional setting.
- Be willing to travel internationally as needed.
- Show experience collaborating across roles in a global organization.
- Develop targeted regional programs that support account-based marketing strategies.
- Create content for regional marketing programs.
- Have experience in industries serving the aftermarket.
Benefits
- A respectful, flexible culture focused on growth.
- Flexible working arrangements.
- Opportunities for international travel.
- An inclusive workplace that welcomes diverse and non-traditional backgrounds.
- Scope for professional development and career progression.
- A collaborative, globally connected work environment.