TimelyCare
TimelyCare
201 – 500 Employees
EducationHealthcareWellness
TimelyCare is a virtual healthcare and well-being company serving higher education institutions. Its platform gives students, faculty, and staff access to round-the-clock mental health and medical support through phone and video, including counseling, psychiatry, crisis care, digital self-care resources, peer communities, and health and success coaching. TimelyCare also supports campus care coordination through provider networks, learning management system and electronic health record integrations, and outcomes-focused services designed to strengthen student wellness, retention, and academic success.

Senior Event Marketing Manager, United States Remote

Lead B2B event strategy and execution for TimelyCare’s virtual student healthcare platform. Own event portfolio growth, pipeline generation, brand impact, and cross-functional programs across higher education and K-12 markets.

Description

  • Lead the end-to-end event portfolio, experience, and operating model across higher education and K-12 markets.
  • Create and maintain the annual event strategy and calendar using buyer and influencer research.
  • Source and secure speaking opportunities with institutional decision-makers.
  • Build, expand, and scale the events function and its operating model.
  • Direct pre-event planning, onsite execution, and post-event follow-up.
  • Oversee event goals, audience and account targeting, logistics, promotion, booth and environment design, staffing, programming, reporting, lead handoff, and nurture.
  • Work with speakers and content developers on sessions, booth content, collateral, messaging, and product positioning.
  • Coordinate with Sales and Customer Success on staffing, preparation, enablement, and account-based event outreach.
  • Rework event workflows using AI for content production, attendee and account targeting, and post-event reporting.
  • Manage an Events Coordinator and an outsourced operations and logistics agency.
  • Oversee vendors for venues, production, booths and signage, promotional items, registration, and lead capture platforms.
  • Negotiate vendor scope while maintaining accountability for budgets and timelines.
  • Own the events budget and prioritize event investments.
  • Partner with Brand, Product Marketing, and Marketing Operations.
  • Oversee lead capture, routing, attribution, and reporting systems.
  • Present event performance and return on investment to marketing and sales leadership.
  • Continuously improve the program by deciding what to scale, repair, or discontinue.

Requirements

  • Bachelor’s degree in marketing, business, or a related discipline.
  • At least seven years of B2B event marketing experience.
  • Experience creating or substantially expanding an event program from inception.
  • Experience in higher education, K-12, or healthcare is strongly preferred.
  • Demonstrated ownership of the complete lifecycle for owned and third-party events.
  • Background managing an agency or outsourced operations partner.
  • Experience overseeing several vendor relationships at once.
  • People management experience or clear readiness to manage and develop a direct report.
  • Proficiency with AI tools supporting marketing and event workflows, including content creation, research, targeting, and reporting.
  • A growth marketing approach with the ability to test, measure, and refine programs.
  • Working knowledge of Salesforce and marketing automation or ABM platforms such as HubSpot and 6sense.
  • Working knowledge of event platforms such as Zuant and Goldcast, or comparable tools.
  • Strategic and hands-on operational capability, with strong creative, execution, project management, and time management skills.
  • Collaborative communication skills and comfort navigating ambiguity in a fast-moving, growth-stage organization.

Benefits

  • Paid company holidays.
  • Birthday paid off.
  • Flexible paid time off.
  • Volunteer time off.
  • Eligibility for a quarterly variable bonus.
  • Company-sponsored medical, dental, and vision insurance.
  • Pet insurance.
  • Company-paid group life insurance.
  • Company-paid short-term disability coverage.
  • Concierge benefits support services.
  • 401(k) plan with employer matching.
  • Complimentary access to TimelyCare virtual medical and mental health services.
  • Mission-driven work supported by a collaborative team culture.

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