Junior AI Orchestration Analyst
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Kigen develops SIM operating system products and integrated SIM and eSIM technology for secure connected-device connectivity. The company focuses on Internet of Things security, including remote SIM provisioning, and supports more than 2 billion SIMs worldwide. Its work helps organizations connect and manage devices reliably across IoT and Industry 4.0 applications, with opportunities for professionals working across telecommunications, security, and connected-device technology.
Senior Brand Marketing Specialist – UK Remote
Lead Kigen’s brand and marketing activity across paid digital, social media, events, web and creative campaigns. Turn complex IoT security technology into clear, effective communications for B2B audiences.
Description
- Lead paid digital campaigns, especially on LinkedIn, from planning and audience or geographic targeting through testing, optimisation and performance reporting.
- Oversee organic social media activity and manage the social media agency relationship.
- Develop stronger in-house social media capabilities.
- Plan and deliver integrated marketing across campaigns, digital, social, video, product and company graphics, events, brand and web.
- Support industry events through strategy, messaging, logistics, creative development and related campaigns.
- Create and adapt branded assets with Adobe Creative Suite and Canva.
- Help manage and improve the Kigen website, including resource publishing, SEO and organic visibility.
- Manage selected relationships with media, technology and industry partners.
- Coordinate marketing activity through Asana and the central marketing inbox.
- Collaborate closely with the VP Marketing and teams across Kigen.
- Identify ways AI, automation and emerging marketing technologies can improve working practices.
Requirements
- Proven experience in B2B marketing, digital marketing or a comparable role, with the ability to manage multiple marketing responsibilities independently.
- Experience in IoT, telecommunications, technology, software or another technically complex B2B environment.
- Ability to understand complex products and turn them into clear, relevant marketing communications.
- Practical experience running paid digital campaigns, particularly on LinkedIn, and understanding how paid channels contribute to B2B lead generation.
- Broad experience spanning digital marketing, social media, campaigns, events, content, websites, SEO and brand.
- Confidence using the Google Analytics suite to assess performance and apply insights to future activity.
- Experience coordinating agencies, partners and suppliers while managing competing priorities in a fast-moving environment.
- Strong writing, editing and proofreading skills, with sound creative judgement and close attention to brand consistency.
- Proactive, adaptable and committed to continuous improvement.
- Marketing or digital agency experience, especially with paid campaigns, social media, multiple markets or B2B technology clients.
- Experience using Adobe Creative Suite and Canva, along with website management experience.
- Active interest in AEO and GEO tools, AI models and emerging marketing technologies.
Benefits
- Competitive salary and benefits package.
- Flexible working culture.
- Fully remote work within the UK.
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