Kigen dezvoltă produse de sisteme de operare pentru SIM și tehnologii SIM integrate și eSIM pentru conectivitatea securizată a dispozitivelor conectate. Compania se concentrează pe securitatea Internetului lucrurilor, inclusiv pe furnizarea de la distanță a cartelelor SIM, și oferă suport pentru peste 2 miliarde de cartele SIM la nivel mondial. Activitatea sa ajută organizațiile să conecteze și să gestioneze dispozitive în mod fiabil în aplicații IoT și Industry 4.0, oferind oportunități profesioniștilor din telecomunicații, securitate și tehnologia dispozitivelor conectate.
Senior Brand Marketing Specialist – UK Remote
Lead Kigen’s brand and marketing activity across paid digital, social media, events, web and creative campaigns. Turn complex IoT security technology into clear, effective communications for B2B audiences.
Descriere
- Lead paid digital campaigns, especially on LinkedIn, from planning and audience or geographic targeting through testing, optimisation and performance reporting.
- Oversee organic social media activity and manage the social media agency relationship.
- Develop stronger in-house social media capabilities.
- Plan and deliver integrated marketing across campaigns, digital, social, video, product and company graphics, events, brand and web.
- Support industry events through strategy, messaging, logistics, creative development and related campaigns.
- Create and adapt branded assets with Adobe Creative Suite and Canva.
- Help manage and improve the Kigen website, including resource publishing, SEO and organic visibility.
- Manage selected relationships with media, technology and industry partners.
- Coordinate marketing activity through Asana and the central marketing inbox.
- Collaborate closely with the VP Marketing and teams across Kigen.
- Identify ways AI, automation and emerging marketing technologies can improve working practices.
Cerințe
- Proven experience in B2B marketing, digital marketing or a comparable role, with the ability to manage multiple marketing responsibilities independently.
- Experience in IoT, telecommunications, technology, software or another technically complex B2B environment.
- Ability to understand complex products and turn them into clear, relevant marketing communications.
- Practical experience running paid digital campaigns, particularly on LinkedIn, and understanding how paid channels contribute to B2B lead generation.
- Broad experience spanning digital marketing, social media, campaigns, events, content, websites, SEO and brand.
- Confidence using the Google Analytics suite to assess performance and apply insights to future activity.
- Experience coordinating agencies, partners and suppliers while managing competing priorities in a fast-moving environment.
- Strong writing, editing and proofreading skills, with sound creative judgement and close attention to brand consistency.
- Proactive, adaptable and committed to continuous improvement.
- Marketing or digital agency experience, especially with paid campaigns, social media, multiple markets or B2B technology clients.
- Experience using Adobe Creative Suite and Canva, along with website management experience.
- Active interest in AEO and GEO tools, AI models and emerging marketing technologies.
Beneficii
- Competitive salary and benefits package.
- Flexible working culture.
- Fully remote work within the UK.