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YouGov
YouGov
1,001 – 5,000 Employees
Skilled Worker Visa SponsorConsultingMarketingSaaS
YouGov is a global online research and data analytics company that helps organisations understand public opinion, consumer behaviour, and cultural trends. Its registered consumer panel, survey capabilities, and reporting platform turn responses from people across many countries into research, market intelligence, and competitive insights. YouGov serves brands, political organisations, and cultural institutions, while its teams work across consulting, marketing, and SaaS-focused products to make opinion data more useful for informed decision-making.
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Research Director, YouGov Sport Australia

Lead YouGov Sport Australia’s consumer research team, overseeing sports insights, client relationships, data quality and business growth. The role also supports expansion across APAC.

AUAustraliaHybridFull-timeLeadEnglish RequiredDirector

Description

  • Lead YouGov Sport Australia’s consumer research team.
  • Grow and retain the YouGov Sport Consumer Research business while overseeing its delivery.
  • Manage relationships with major Australian sports organisations and leagues.
  • Oversee the research team’s daily operations.
  • Design research strategies using a range of methodologies.
  • Deliver projects accurately, on time, within budget and to client requirements.
  • Plan projects, manage budgets, assign responsibilities and coordinate delivery.
  • Guide researchers while contributing directly to the team’s work.
  • Mentor researchers and oversee their performance and career development.
  • Analyse findings using segmentation, max-diff and multivariate regression.
  • Present research findings and their implications in reports and presentations.
  • Build client relationships, understand their needs, recommend research approaches and identify growth opportunities.
  • Improve data quality with internal stakeholders, including through responsible AI use.
  • Prepare quotes, proposals, project budgets, timelines and new-business presentations.
  • Keep expertise current in sports research methods and requirements.
  • Grow YouGov Sport’s presence across APAC.
  • Develop sports data and research tools and improve processes.
  • Support marketing and PR to raise YouGov Sport’s profile in Australia and APAC.

Requirements

  • At least 10 years’ experience conducting custom primary market research projects.
  • Sports experience is strongly preferred.
  • Experience with proprietary tools and data.
  • Expertise across a broad range of research methods and client sectors.
  • Substantial quantitative research experience; qualitative experience is an advantage.
  • Experience managing people.
  • Experience leading a team.
  • Extensive, proven experience growing client accounts and winning new business.
  • Bachelor’s or master’s degree in a related field.
  • Proficiency with Excel and PowerPoint.
  • Proficiency with Q Software.
  • An innovative approach and demonstrated use of AI at work.
  • Strong client relationship management skills.
  • Exceptional attention to detail.
  • Proactive problem-solving skills.
  • Strong analytical ability.
  • Strong professional communication skills.
  • Effective writing, time management, multitasking, communication, problem-solving and interpersonal skills.
  • Ability to work effectively both independently and with a team.
  • Strong organisation and multitasking skills in a fast-paced environment.
  • Enthusiasm for building and maintaining strong client relationships.

Benefits

  • Benefits designed to support physical, financial and emotional wellbeing.
  • A supportive workplace that values belonging and individuality.
  • An opportunity to work with a global team.
  • Opportunities to build professional and social connections across the sports industry.

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