Active Nutrition International GmbH is a Munich-based food and beverage manufacturer serving business customers. The available company profile provides little detail about its products or hiring, so it does not support further claims about its offerings or roles.
Event Manager, Powerbar Sports Marketing
Lead Powerbar’s sports marketing events and brand activations at Active Nutrition International, a sports nutrition company. The role covers sponsorships, event operations, budgets, and community engagement.
Description
- Shape and deliver Powerbar’s event strategy.
- Plan brand activations at sporting events and trade shows in Germany and internationally.
- Oversee event delivery, including logistics and materials planning.
- Build Powerbar brand awareness through focused events and activations.
- Grow the community through authentic brand experiences.
- Create cross-channel activation and content plans for before, during, and after events.
- Coordinate with Social Media, Influencer Marketing, and Athlete teams.
- Manage existing event and sponsorship partnerships.
- Source new partnership opportunities.
- Negotiate contracts and track delivery of agreed commitments.
- Plan and monitor event budgets.
- Assess results through relevant KPIs and reporting.
- Coordinate merchandise planning with Brand Management and Supply Chain.
- Forecast product samples.
- Help Sales market products with limited remaining shelf life.
Requirements
- Degree in marketing, sports management, event management, or a comparable qualification.
- Several years of experience in sports marketing, sponsorship, or event management.
- Knowledge of project and budget management.
- Experience negotiating contracts.
- Ability to analyze performance using relevant KPIs.
- Strong awareness of current marketing trends, brand activations, and community building.
- Ability to engage target audiences across multiple channels.
- Structured, independent, and solution-focused working style.
- Practical, hands-on approach.
- Decisive mindset.
- Excellent communication skills.
- Collaborative approach and confidence managing stakeholders.
- Very good written and spoken German and English.
Benefits
- Competitive compensation package with a company bonus.
- Hybrid working.
- Flexible working hours.
- 30 days of vacation plus special leave.
- Monthly gift vouchers.
- Birthday voucher.
- Bike leasing.
- Company pension scheme.
- Subsidized canteen.
- Product discounts for employees, family, and friends.
- Development opportunities at a growing, innovative company.
- Regular team and company events.
- Flat hierarchies.
- Transparent communication.
- Close collaboration across teams.
- Open, informal company culture.