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Pennylane
Pennylane
501 – 1,000 Employees
B2BFintechSaaS
Pennylane is a French B2B SaaS and fintech company building an integrated financial management platform for small and medium-sized businesses, independent professionals, and accounting firms. Its software brings accounting, invoicing, expense management, treasury, business banking, bank accounts, and corporate cards into one dashboard, with automated workflows and integrations for accounting and payment services. The platform is designed to help finance teams and accountants coordinate bookkeeping and cash-flow operations more efficiently. Founded in 2020, Pennylane has a team of 501–1,000 employees and hires across product, engineering, finance, operations, and other functions supporting its financial software.
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Partner Marketing Specialist - Pennylane

Lead reseller co-marketing initiatives for Pennylane’s financial management software. Generate qualified leads, measure campaign performance, and build stronger partner relationships.

FRFranceHybridFull-timeMiddleSeniorEnglish RequiredFrench RequiredMarketing

Description

  • Manage relationships with partner marketing teams and uncover new opportunities for collaboration
  • Plan and deliver co-marketing programs spanning webinars, events, and shared content
  • Measure campaign results and refine strategies to improve performance and return on investment
  • Coordinate with partnerships, marketing, sales, and product marketing teams to connect initiatives with business goals
  • Equip partners with guidance and support on available marketing resources
  • Own the reseller-led marketing strategy to generate qualified leads and reinforce Pennylane’s position in financial management
  • Create and launch innovative co-marketing programs
  • Build partner relationships and deliver measurable, high-impact marketing campaigns

Requirements

  • Prior experience in B2B SaaS marketing with partner engagement
  • Clear and effective communication with internal and external stakeholders
  • Proficiency in marketing tools
  • Strong project management capabilities
  • Professional fluency in English
  • Excellent written communication skills
  • Ability to contribute effectively within a team
  • Self-directed approach with the ability to work independently
  • Proactive working style
  • Strong organizational abilities
  • Higher education qualification in marketing, business, or an equivalent Master’s-level discipline
  • At least 3 years of professional experience
  • Understanding of reseller partnerships and software ecosystems
  • Fluency in English
  • Adaptability in a continuously changing environment
  • Commitment to prioritizing effective collaboration
  • Ability to focus on actions with the greatest business impact

Benefits

  • Health coverage through Alan Blue and Alan Mind
  • Meal vouchers provided through a Swile card
  • Six to twelve additional RTT days alongside five weeks of paid annual leave
  • Busuu access to support English-language development
  • Monthly allowance for home-office or coworking expenses
  • Equity participation through BSPCEs
  • Gymlib access to 8,000 gyms across France and more than 300 wellness activities
  • Mac computer
  • Quarterly Tech Days for remote Pennylaners
  • Annual company retreat
  • Highly flexible remote-work culture

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