Sweat Pants Agency
Sweat Pants Agency
11 – 50 Employees
B2BeCommerceMarketing
Sweat Pants Agency is a growth-focused digital marketing agency serving businesses from startups to Fortune 500 companies. Its team develops and manages campaigns across Meta, Google, LinkedIn, and TikTok, alongside email and SMS marketing programs. The agency works closely with clients to build tailored strategies, adapt to each brand’s voice, and pursue measurable growth through transparent, flexible marketing partnerships.

Media Buyer and Creative Strategist – Canada Remote

Lead paid media and creative strategy for DTC and ecommerce brands across Meta and TikTok. Develop testing plans, manage substantial advertising budgets, and shape UGC programs to improve campaign performance.

Description

  • Direct paid media strategy for DTC and ecommerce clients on Meta and TikTok
  • Create creative testing plans, develop messaging angles, brief editors, and assess campaign results
  • Oversee monthly client advertising budgets from $30,000 to $1 million
  • Identify full-funnel problems involving creative, offers, or conversion
  • Present performance updates, strategic plans, and next steps to clients
  • Find UGC creators, write scripts, and guide content production when required
  • Question existing assumptions, respond quickly to changes, and build repeatable testing systems

Requirements

  • Practical experience growing ecommerce brands
  • Track record managing Meta Ads with meaningful spend and measurable CPA, ROAS, and revenue outcomes
  • Capability to create structured creative testing plans
  • Skill in developing creative concepts and preparing editor briefs
  • Ability to evaluate creative performance
  • Experience overseeing client ad budgets between $30,000 and $1 million per month
  • Ability to determine whether funnel performance problems stem from creative, offer, or conversion
  • Strong client communication skills for explaining results, plans, and next actions
  • Experience finding UGC creators, writing scripts, and directing content as needed
  • Ability to extract useful insights from customer reviews, competitor advertising, and comments
  • Background writing UGC scripts or creative briefs
  • Experience working with editors on high-performing ad variations
  • Video editing or design experience is advantageous
  • Experience building or running a Shopify store or ecommerce brand is a bonus

Benefits

  • Work directly with established brands and substantial advertising budgets
  • Learn quickly in a high-tempo environment centered on experimentation
  • Progress toward senior strategy work and broader responsibilities
  • Career advancement tied to performance

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