Sweat Pants Agency
Sweat Pants Agency
11 – 50 Employees
B2BeCommerceMarketing
Sweat Pants Agency is a growth-focused digital marketing agency serving businesses from startups to Fortune 500 companies. Its team develops and manages campaigns across Meta, Google, LinkedIn, and TikTok, alongside email and SMS marketing programs. The agency works closely with clients to build tailored strategies, adapt to each brand’s voice, and pursue measurable growth through transparent, flexible marketing partnerships.

Media Buyer and Creative Strategist – Canada Remote

Lead paid media and creative strategy for direct-to-consumer and ecommerce brands using Meta and TikTok advertising. Develop testing plans, evaluate funnel performance, and uncover opportunities for scalable growth.

Description

  • Direct paid media strategy for direct-to-consumer and ecommerce clients across Meta and TikTok
  • Create creative testing roadmaps, define advertising angles, and prepare briefs for editors
  • Evaluate creative results to determine which concepts and executions are performing
  • Oversee monthly client ad budgets ranging from $30,000 to $1 million
  • Assess the full funnel to identify creative, offer, and conversion challenges
  • Present performance results, strategic plans, and next steps to clients
  • Find user-generated content talent, write scripts, and direct content when required
  • Scale effective campaigns and develop repeatable frameworks for growth

Requirements

  • Demonstrated experience scaling ecommerce brands through hands-on work
  • Experience managing Meta Ads with meaningful spend and measurable results such as CPA, ROAS, or revenue
  • Experience building or operating a Shopify store or ecommerce brand is an advantage
  • Ability to develop creative angles from customer reviews, competitor advertising, and audience comments
  • Background writing user-generated content scripts or creative briefs
  • Ability to collaborate with editors on high-performing ad variations
  • Video editing or design experience is beneficial
  • Willingness to question assumptions and adjust quickly
  • Ability to clearly communicate strategic decisions and their rationale
  • Strong ownership, urgency, initiative, and follow-through

Benefits

  • Work directly on established brands with substantial advertising budgets
  • Learn through intensive testing and fast feedback cycles
  • Progress toward senior strategy responsibilities and broader ownership
  • Performance-based opportunities for career advancement

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