Captativa
Captativa
Captativa is a consultancy focused on outsourcing and workforce solutions for pharmaceutical and life sciences companies. It recruits, hires, places, and manages specialized professionals and teams at client sites, supporting their integration, performance evaluation, employee benefits, and ongoing HR needs through dedicated business partner support. Captativa also helps candidates enter the industry and shares content focused on the pharmaceutical and life sciences sectors.

Marketing Specialist – São Paulo (Hybrid)

Temporary Marketing Specialist role in São Paulo supporting a leading multinational dermatology company. Responsibilities include campaign management, budget oversight, market analysis, and multichannel project execution.

Description

  • Shape and execute marketing strategies for assigned brands by setting priorities, objectives, and performance measures
  • Oversee campaigns, activations, events, promotional assets, and multichannel initiatives while maintaining brand consistency
  • Evaluate market data, consumer behavior, competitors, and campaign results to develop strategic recommendations
  • Control promotional spending, allocate resources efficiently, and improve financial and campaign outcomes
  • Coordinate action plans with the Sales Force, internal teams, agencies, and external suppliers
  • Manage cross-functional projects independently, maintaining governance, deadlines, and continuous improvement

Requirements

  • Substantial marketing experience, ideally within pharmaceuticals, healthcare, or aesthetics
  • Background in marketing planning, campaign delivery, budget administration, and performance measurement
  • Experience coordinating with advertising and communications agencies and other external partners
  • Working knowledge of market audits, digital marketing, and customer journey analysis
  • Advanced Excel and PowerPoint skills
  • Advanced or fluent English proficiency

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