Captativa
Captativa
Captativa este o companie de consultanță axată pe externalizare și soluții pentru forța de muncă destinate companiilor farmaceutice și din domeniul științelor vieții. Recrutează, angajează, plasează și gestionează profesioniști și echipe specializate la sediile clienților, sprijinind integrarea acestora, evaluarea performanței, beneficiile angajaților și nevoile continue de resurse umane prin suport dedicat din partea partenerilor de afaceri. De asemenea, Captativa îi ajută pe candidați să intre în industrie și distribuie conținut axat pe sectoarele farmaceutic și al științelor vieții.

Marketing Specialist – São Paulo (Hybrid)

Temporary Marketing Specialist role in São Paulo supporting a leading multinational dermatology company. Responsibilities include campaign management, budget oversight, market analysis, and multichannel project execution.

Descriere

  • Shape and execute marketing strategies for assigned brands by setting priorities, objectives, and performance measures
  • Oversee campaigns, activations, events, promotional assets, and multichannel initiatives while maintaining brand consistency
  • Evaluate market data, consumer behavior, competitors, and campaign results to develop strategic recommendations
  • Control promotional spending, allocate resources efficiently, and improve financial and campaign outcomes
  • Coordinate action plans with the Sales Force, internal teams, agencies, and external suppliers
  • Manage cross-functional projects independently, maintaining governance, deadlines, and continuous improvement

Cerințe

  • Substantial marketing experience, ideally within pharmaceuticals, healthcare, or aesthetics
  • Background in marketing planning, campaign delivery, budget administration, and performance measurement
  • Experience coordinating with advertising and communications agencies and other external partners
  • Working knowledge of market audits, digital marketing, and customer journey analysis
  • Advanced Excel and PowerPoint skills
  • Advanced or fluent English proficiency

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