Legrand
Legrand
Legrand is a French multinational manufacturer focused on electrical and digital building infrastructure for residential, commercial, and industrial settings. Its portfolio includes switches and sockets, cable-management systems, access-control equipment, uninterruptible power supplies, and data-center power and infrastructure solutions. The company also develops integrated offerings for data centers and energy-transition applications, combining hardware, digital solutions, design, sustainability initiatives, and targeted acquisitions. With a workforce of approximately 39,600 people, Legrand operates across the global manufacturing and B2B technology landscape.

Legrand Marketing Manager – Bulgaria (Hybrid)

Lead Legrand’s marketing activities in Bulgaria, covering product launches, pricing, campaigns, events, and brand visibility. Develop local strategies, coordinate stakeholders, and support commercial growth through customer engagement and sales enablement.

Description

  • Create and execute local marketing plans aligned with company objectives.
  • Coordinate product launches across pricing, promotions, sales enablement materials, and training support.
  • Track market trends, customer needs, and competitor activity to identify opportunities and inform decisions.
  • Manage product positioning and pricing strategies using market analysis and commercial goals.
  • Contribute to sales growth through campaigns, customer engagement, trade fairs, events, and promotional programs.
  • Work with regional marketing teams and external agencies to develop and localize materials and communications.
  • Plan and track marketing budgets, evaluate results, and recommend corrective measures when needed.
  • Maintain and expand marketing resources such as catalogs, brochures, digital content, presentations, and product documentation.
  • Review sales performance, market data, and key business indicators to identify areas for improvement.
  • Build effective cooperation with sales, technical, communications, and other internal teams to meet business objectives.

Requirements

  • Bachelor’s degree in marketing, business administration, economics, or a related discipline.
  • At least four years of experience in marketing, product management, sales support, or a comparable commercial role.
  • Strong analytical ability, including interpreting market and sales data and converting findings into actions.
  • Practical experience with product launches, pricing management, and marketing campaign delivery.
  • Advanced proficiency in Microsoft Excel and other Microsoft Office applications.
  • Highly developed communication, presentation, and stakeholder management skills.
  • Ability to operate effectively in an international, matrix-based organization.
  • Strong organizational capability and the ability to manage several projects concurrently.
  • Professional written and spoken English proficiency.
  • Experience in B2B, technical, industrial, or electrical environments is advantageous.

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