Legrand
Legrand
Legrand este un producător francez multinațional axat pe infrastructura electrică și digitală pentru clădiri rezidențiale, comerciale și industriale. Portofoliul său include întrerupătoare și prize, sisteme de gestionare a cablurilor, echipamente de control al accesului, surse de alimentare neîntreruptibilă, precum și soluții de alimentare și infrastructură pentru centre de date. Compania dezvoltă, de asemenea, oferte integrate pentru centre de date și aplicații dedicate tranziției energetice, combinând hardware, soluții digitale, proiectare, inițiative de sustenabilitate și achiziții strategice. Cu aproximativ 39.600 de angajați, Legrand operează la nivel global în domeniile producției și tehnologiei B2B.

Legrand Marketing Manager – Bulgaria (Hybrid)

Lead Legrand’s marketing activities in Bulgaria, covering product launches, pricing, campaigns, events, and brand visibility. Develop local strategies, coordinate stakeholders, and support commercial growth through customer engagement and sales enablement.

Descriere

  • Create and execute local marketing plans aligned with company objectives.
  • Coordinate product launches across pricing, promotions, sales enablement materials, and training support.
  • Track market trends, customer needs, and competitor activity to identify opportunities and inform decisions.
  • Manage product positioning and pricing strategies using market analysis and commercial goals.
  • Contribute to sales growth through campaigns, customer engagement, trade fairs, events, and promotional programs.
  • Work with regional marketing teams and external agencies to develop and localize materials and communications.
  • Plan and track marketing budgets, evaluate results, and recommend corrective measures when needed.
  • Maintain and expand marketing resources such as catalogs, brochures, digital content, presentations, and product documentation.
  • Review sales performance, market data, and key business indicators to identify areas for improvement.
  • Build effective cooperation with sales, technical, communications, and other internal teams to meet business objectives.

Cerințe

  • Bachelor’s degree in marketing, business administration, economics, or a related discipline.
  • At least four years of experience in marketing, product management, sales support, or a comparable commercial role.
  • Strong analytical ability, including interpreting market and sales data and converting findings into actions.
  • Practical experience with product launches, pricing management, and marketing campaign delivery.
  • Advanced proficiency in Microsoft Excel and other Microsoft Office applications.
  • Highly developed communication, presentation, and stakeholder management skills.
  • Ability to operate effectively in an international, matrix-based organization.
  • Strong organizational capability and the ability to manage several projects concurrently.
  • Professional written and spoken English proficiency.
  • Experience in B2B, technical, industrial, or electrical environments is advantageous.

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