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Empower Life Collective
Empower Life Collective
1 – 10 Employees
B2CCoachingSocial Impact
Empower Life Collective is a relationship coaching organization focused on helping men address serious challenges in their marriages. Its coaching programs center on emotional connection, communication, trust, and practical strategies for rebuilding relationships, including circumstances where divorce may seem imminent. The company aims to help clients create more supportive, stable family environments through personalized guidance and relationship-focused coaching.
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Head of Paid Marketing (Remote, United Kingdom)

Lead paid acquisition, funnel optimization, and creative strategy for an online men’s marriage-coaching business. Rebuild ROAS, marketing processes, and scalable growth systems.

AEUnited Arab EmiratesCACanadaGBUnited KingdomIEIrelandRemoteContractLeadEnglish RequiredMarketing

Description

  • Own paid client acquisition and lead the marketing turnaround
  • Set paid media strategy, account structures, testing methods, and external media-buying partnerships
  • Manage scaling, budget allocation, lead quality, CPM reduction, and expansion across Meta, Google/YouTube, and Bing
  • Forecast growth economics, including revenue, calls, qualified-call costs, spend, and creative volume
  • Lead creative and messaging across hooks, angles, ads, avatar architecture, VSL copy, production volume, and final quality control
  • Use sales-call insights and customer language to develop and refine ads based on closed-call learnings
  • Manage compliance reviews, account safety, platform-policy monitoring, multi-account testing, and restriction response playbooks
  • Own conversion-event architecture, event routing, pixel conditioning, attribution, and the weekly funnel scorecard
  • Lead funnel and CRO tests from advertising and opt-in through VSL, application, booking, confirmation, and sale
  • Manage email performance, sequences, broadcasts, and the feedback loop between email and paid marketing
  • Lead the current marketing team, raise standards, make hiring and termination decisions, recruit top performers, and manage processes and throughput
  • Evaluate competitor ads and VSLs to identify stronger ways to compete
  • Use Claude and Claude Code daily for analysis, research, SOP development, and compliance pre-checks
  • Report to the CEO, collaborate closely with the founder, and take end-to-end ownership during the first months
  • Work toward restoring historical ROAS and revenue growth within six months, with a potential path to CMO and growth-linked profit sharing within 18 months

Requirements

  • Led marketing for one or more offers generating at least $1 million per month within the past 18 months, with verifiable results
  • Extensive high-ticket call-funnel experience focused on booked calls and sales rather than lead volume
  • Expertise in Meta media buying, including Andromeda-era creative-as-targeting, concept testing, and pixel conditioning
  • Familiarity with Jeremy Haynes’s marketing principles and the ability to teach them to the team
  • Demonstrated creative and hook direction supported by examples and performance data
  • Experience managing a marketing team of at least five, including copywriters, editors, media buyers, and social media managers
  • Experience building or rebuilding marketing processes and improving creative-team output quality
  • Background in a compliance-sensitive vertical where advertising accounts can be suspended quickly
  • Strong working knowledge of Google Ads preferred
  • Experience in relationship, men’s transformation, or a related emotional-transformation niche preferred
  • Fluency with Hyros, GoHighLevel, and ClickFunnels preferred
  • Experience with split-testing tools that track performance from opt-in through sale, such as Convert.com, preferred
  • Entrepreneurial or intrapreneurial experience preferred
  • A hypothesis-driven, data-led approach to decision-making
  • Willingness to work beyond fixed 9-to-5 hours and do what is required to achieve results
  • Ability to work closely with the founder and maintain clear communication
  • Deep understanding of married men experiencing a marriage crisis
  • Availability to focus exclusively on this role without retaining other clients
  • Willingness to address performance issues directly and rebuild teams and processes when necessary

Benefits

  • Fully remote work
  • Core working hours aligned with a European or Dubai time zone
  • Annual bonus of up to 10% of the fee, based on targets within your control
  • Company-funded software and AI tools, including Claude, ChatGPT, and similar products
  • Meaningful ownership and influence through building systems and processes
  • Substantial performance-based compensation tied entirely to results

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