vly
vly
vly is a consumer food brand focused on plant-based drinks, making milk alternatives, high-protein shakes and yogurt-style beverages. The company sells through its online store and through supermarkets and retail partners in European markets. Its range includes low-sugar, nutrition-focused options and barista-friendly products, with product information and customer reviews available through its e-commerce site.

Field Sales Manager, Ruhrgebiet (Hybrid)

Grow vly’s plant-based food business across supermarkets in the Ruhrgebiet. Manage Rewe and Edeka accounts, strengthen distribution, run in-store promotions, and win new stores.

Description

  • Visit and manage key retail accounts, primarily Rewe and Edeka
  • Bring new supermarkets on board
  • Advise and support newly acquired supermarket accounts
  • Maintain full product distribution
  • Plan and deliver in-store promotions and activations
  • Represent vly across the region and at trade fairs and events
  • Build relationships at trade fairs and events, including occasional events outside the region

Requirements

  • Experience managing retail partners in the field for a grocery retailer
  • Knowledge of grocery retail practices, including CHEP, NR, displays, and EAN
  • Completed vocational training, a university degree, or a trainee program, ideally focused on sales
  • Strong negotiation skills
  • Comfort working with figures and using Excel and PowerPoint
  • Friendly, persistent approach to sales and a high level of energy
  • Interest in innovative products and a healthy lifestyle
  • Excellent German language skills
  • Fluent English
  • Willingness to work in a start-up environment with flat hierarchies and varied opportunities

Benefits

  • Help make the food system healthier and more sustainable
  • Regular vly Day events
  • Team lunches
  • Offsite gatherings
  • Choice of Mac or Windows equipment
  • Individual coaching opportunities
  • Subsidy for the BVG or Deutschland-Ticket
  • Company vehicle
  • Subsidy for Urban Sports Club membership
  • Access to FoodTech community events and networking
  • Unlimited vly products

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