Director of Community and Client Events
Foundant Technologies
Lead Foundant’s client community strategy, events, advocacy, and engagement. Connect clients and sector leaders through learning, partnerships, and digital communities.
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Centerbase develops cloud-based legal practice management software for mid-sized law firms. Its customizable SaaS platform brings matter management, legal and trust accounting, billing, timekeeping, document and workflow tools, and reporting together in one system. The product supports firms moving to cloud-based operations while retaining capabilities associated with legacy systems, with a focus on improving efficiency and giving teams clearer visibility across firm operations.
Director of Events and Content
Lead events and content marketing for Centerbase’s cloud-based legal practice management platform, connecting both programs to pipeline growth and customer retention. Build customer engagement and measure marketing impact across events, field programs, and content.
Description
- Plan the annual events calendar and budget around pipeline and retention goals.
- Lead national legal technology trade shows and regional legal events from planning through execution.
- Set trade show booth strategy, staffing, demos, lead capture, and follow-up; ensure leads enter Salesforce and marketing sequences within 48 hours.
- Develop regional field marketing programs with Sales, including executive dinners, roundtables, partner events, and local meetups.
- Lead the Front & Center Tour roadshow and develop user groups and customer appreciation events with Customer Success.
- Co-host events with technology and implementation partners.
- Plan and run internal events, including the annual Sales Kickoff.
- Manage association memberships, sponsorships, venues, booth builders, travel providers, and production vendors.
- Track event results, including cost per lead, cost per opportunity, sourced and influenced pipeline, and customer attendance.
- Set full-funnel content strategy for managing partners and law firm operations leaders.
- Maintain an editorial calendar coordinated with product launches and the events plan.
- Write and edit blog posts, guides, case studies, email copy, webinar materials, and event presentations.
- Turn events into session recaps, customer stories, video clips, and social posts.
- Develop trade show talk tracks and enablement plans with booth and customer event teams.
- Use AI for research, drafting, content repurposing, and performance analysis while upholding human editorial standards.
- Work with Demand Generation on SEO and content promotion.
- Evaluate content performance by pipeline influence and engagement.
Requirements
- At least five years in B2B technology marketing, with direct responsibility for events and content.
- Experience managing a complete trade show calendar, from selecting events through lead follow-up and return-on-investment reporting.
- Experience producing field events across multiple markets with sales teams and demonstrating the pipeline they generate.
- Experience running user conferences, client roadshows, user groups, or advisory boards.
- Strong, fast writing and editing skills, supported by a portfolio of B2B content created or led.
- Current use of AI tools in marketing, with examples of time or cost savings.
- Experience working hands-on as a leader on lean teams.
- Disciplined budget management that connects investments to pipeline.
- Proficiency with Salesforce and marketing automation, including connecting event data to pipeline reporting.
- Willingness to travel for trade shows and regional events, including some evenings and weekends.
- Legal industry or legal technology experience preferred.
- Existing relationships with legal associations or legal technology event organizers preferred.
- Experience at a growth equity or private equity-backed SaaS company preferred.
- Webinar and virtual event production experience preferred.
- Basic video and design skills for producing social content quickly preferred.
Benefits
- Flexible paid time off.
- Two company-wide mental health days.
- Parental leave programs.
- 401(k) with company match.
- Broad equity participation.
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