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BBVA
BBVA
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BBVA is a global banking and financial services group working to modernize how people and businesses manage money. Its activities span corporate and investment banking, fintech, and digital banking, serving 71.5 million customers through technology-enabled financial solutions. With more than 121,000 employees, BBVA brings together expertise across banking, consulting, and marketing in a collaborative environment focused on innovation, digital transformation, and professional excellence.
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Digital Sales Analyst I - BBVA, Lima Hybrid

BBVA seeks a Digital Sales Analyst I in Lima to manage paid, organic, and owned media channels. The role focuses on traffic, attribution, conversion, performance marketing, and digital growth analytics.

PEPeruHybridFull-timeMiddleSeniorSpanish RequiredSales

Description

  • Lead the bank’s digital traffic strategy across paid, SEO, and owned channels such as email, push, and SMS.
  • Monitor the performance marketing budget, sales targets, and CPA reduction goals.
  • Coordinate performance marketing and digital capabilities agencies.
  • Partner with upper-funnel marketing teams to align messaging and campaign activity.
  • Promote technologies and solutions that improve performance and scale digital sales.
  • Use Adobe Analytics, AppsFlyer, and other measurement platforms for experimentation and digital analytics.
  • Drive high-value traffic to digital channels with a focus on conversions and KPI growth.
  • Track and report traffic and performance KPIs regularly.
  • Support the paid media, owned media, and SEO roadmap to improve reactivation and conversion.
  • Ensure attribution models are implemented to measure each channel’s contribution.
  • Complete additional duties assigned by the direct manager and support continuous role improvement.

Requirements

  • Completed university studies in industrial engineering, marketing, or a related field.
  • Strong ability to analyze data and identify improvement opportunities.
  • Solid knowledge of advertising campaign setup, management, and measurement.
  • Experience applying growth-focused optimization strategies.
  • Ability to understand how data, advertising, and commercial processes work together.
  • Proactive approach to work.
  • Ability to work independently.
  • Willingness to learn.
  • Teamwork skills.

Benefits

  • Collaborative and inclusive work environment.
  • Commitment to diversity, inclusion, and equal opportunity.
  • Possible assistance with visa, work permit, and/or residency processing for the selected candidate.

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