BBVA
BBVA
BBVA एक वैश्विक बैंकिंग और वित्तीय सेवा समूह है, जो लोगों और व्यवसायों के धन प्रबंधन के तरीके को आधुनिक बनाने के लिए काम करता है। इसकी गतिविधियों में कॉर्पोरेट और निवेश बैंकिंग, फिनटेक और डिजिटल बैंकिंग शामिल हैं। यह प्रौद्योगिकी-सक्षम वित्तीय समाधानों के माध्यम से 7.15 करोड़ ग्राहकों को सेवाएँ प्रदान करता है। 1,21,000 से अधिक कर्मचारियों के साथ, BBVA बैंकिंग, परामर्श और मार्केटिंग के विशेषज्ञों को एक सहयोगी वातावरण में साथ लाता है, जो नवाचार, डिजिटल रूपांतरण और पेशेवर उत्कृष्टता पर केंद्रित है।

Digital Sales Analyst I - BBVA, Lima Hybrid

BBVA seeks a Digital Sales Analyst I in Lima to manage paid, organic, and owned media channels. The role focuses on traffic, attribution, conversion, performance marketing, and digital growth analytics.

विवरण

  • Lead the bank’s digital traffic strategy across paid, SEO, and owned channels such as email, push, and SMS.
  • Monitor the performance marketing budget, sales targets, and CPA reduction goals.
  • Coordinate performance marketing and digital capabilities agencies.
  • Partner with upper-funnel marketing teams to align messaging and campaign activity.
  • Promote technologies and solutions that improve performance and scale digital sales.
  • Use Adobe Analytics, AppsFlyer, and other measurement platforms for experimentation and digital analytics.
  • Drive high-value traffic to digital channels with a focus on conversions and KPI growth.
  • Track and report traffic and performance KPIs regularly.
  • Support the paid media, owned media, and SEO roadmap to improve reactivation and conversion.
  • Ensure attribution models are implemented to measure each channel’s contribution.
  • Complete additional duties assigned by the direct manager and support continuous role improvement.

आवश्यकताएँ

  • Completed university studies in industrial engineering, marketing, or a related field.
  • Strong ability to analyze data and identify improvement opportunities.
  • Solid knowledge of advertising campaign setup, management, and measurement.
  • Experience applying growth-focused optimization strategies.
  • Ability to understand how data, advertising, and commercial processes work together.
  • Proactive approach to work.
  • Ability to work independently.
  • Willingness to learn.
  • Teamwork skills.

लाभ

  • Collaborative and inclusive work environment.
  • Commitment to diversity, inclusion, and equal opportunity.
  • Possible assistance with visa, work permit, and/or residency processing for the selected candidate.

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