Rentokil Initial
Rentokil Initial
Rentokil Initial provides pest control, hygiene, and wellbeing services designed to help protect people, workplaces, and the environment. Founded in 1925, the company operates internationally and combines operational expertise with innovation across its service areas. Its broad business spans hygiene, healthcare-related services, and management, offering opportunities for people interested in supporting essential services at a global company.

Digital Marketing Executive - Rentokil Initial - Hybrid Cape Town

Manage website content, SEO, analytics, and social media initiatives for Rentokil Initial in a hybrid Cape Town role.

Description

  • Manage and maintain multiple business websites
  • Improve website content, structure, and organic search performance
  • Optimise priority search terms to increase organic traffic and customer enquiries
  • Collaborate with digital marketing and broader Marketing teams
  • Research keywords and develop targeted keyword strategies
  • Assess website performance and improve content formats
  • Assign target pages to priority keywords and phrases
  • Create natural, search-friendly website copy using relevant keywords
  • Maintain website metadata
  • Audit websites to confirm content is correctly positioned
  • Develop content for different devices and marketing channels
  • Write web content for new product and service launches
  • Build inbound links and strengthen overall site authority
  • Help the Marketing team research, develop, and execute the social media plan

Requirements

  • Demonstrated success increasing website-generated enquiries
  • Working knowledge of the full web development lifecycle and web technologies, including HTML
  • Experience with web development tools and content management systems, preferably Rhythmyx
  • Ability to produce creative, concise content
  • Experience using Google Ads and Google Analytics
  • Proficiency with Microsoft Office
  • Bachelor's degree or equivalent qualification in marketing, communications, journalism, or a related discipline
  • Strong attention to detail and interest in current internet trends and technologies
  • Highly organised with strong presentation skills
  • Able to work effectively both independently and within a team
  • Results-oriented, adaptable, and an effective communicator

Benefits

  • Employer contributions toward Medical Aid and a Pension or Provident Fund
  • Opportunities for professional growth and development
  • Employment Equity-compliant selection process that gives preference to suitably qualified Employment Equity candidates to meet numerical targets

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