inBeat Agency
inBeat Agency
51 – 200 Employees
B2BMarketingMedia
inBeat Agency is a creative growth agency focused on influencer marketing and performance marketing. Its work spans TikTok, Instagram, and Snapchat, combining macro- and micro-influencer campaigns with user-generated content, paid media, and performance creative. The agency uses campaign data to refine creative and media decisions for measurable brand engagement and marketing results. inBeat Agency works with mobile apps, consumer packaged goods, direct-to-consumer brands, and e-commerce companies, developing tailored campaigns designed to support awareness and sales.

Creative Strategist (Paid Social) — Remote, United States

Lead paid-social creative strategy, testing, copy, and performance analysis for inBeat Agency’s global brand clients. Mentor creatives and turn performance data into measurable growth decisions.

Description

  • Lead creative strategy for multiple paid-social accounts, guiding work from initial insight and hypothesis through execution and iteration.
  • Conduct performance-focused research by analyzing ad-platform data, creative signals, and competitor activity to shape strategy.
  • Create and test conversion-focused concepts informed by consumer insight, platform behavior, and past performance.
  • Establish creative hypotheses, testing frameworks, and structured messaging systems.
  • Write and direct performance copy that is deliberate, clear, and measurable.
  • Collaborate with designers, editors, and media buyers to develop creative for testing, scaling, and learning.
  • Turn quantitative results and qualitative feedback into specific creative decisions and strategic pivots.
  • Coach junior creatives to strengthen their strategic judgment, analytical skills, and execution.
  • Present creative strategies and performance reasoning to clients.
  • Track platform updates, emerging formats, and performance trends that may affect results.

Requirements

  • Excellent writing skills, preferably demonstrated through concise, digital-first content.
  • A performance-oriented approach with the ability to investigate data, identify patterns, and convert insights into creative action.
  • Strong knowledge of consumer psychology, platform behavior, and the relationship between creative work and outcomes.
  • Ability to develop hypotheses, interpret results, and make timely, evidence-based creative decisions.
  • A sincere interest in mentoring teammates and improving the team’s quality of work.
  • Curiosity, initiative, and enthusiasm for developing ideas that capture attention and create an emotional response.
  • Fluent written and spoken English.
  • Experience creating performance-focused content for paid social or other digital channels.
  • Confidence interpreting performance data and applying it to creative direction and iteration.
  • Experience working cross-functionally in fast-paced, data- and creativity-driven environments.
  • A portfolio or work samples demonstrating creative thinking, copywriting, or performance work is helpful but not required.
  • Experience partnering closely with media buyers or growth teams.
  • Familiarity with systematic testing methods and creative operating systems.

Benefits

  • Unlimited paid time off and sick days.
  • Flexible working hours.
  • Fully remote work, with the possibility of working from anywhere.
  • Global pods that connect creatives from around the world.
  • Significant opportunities for professional growth.

Related Jobs