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Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
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CPG Paid Advertising Strategist - Colombia Remote

Manage multichannel paid advertising campaigns for Power Digital’s clients, overseeing performance, budgets, reporting, optimization, and media strategy. This full-time remote role is based in Colombia and supports growth through data-driven marketing and AI-enabled processes.

COColombiaRemoteFull-timeJuniorMiddleNo degree requiredEnglish RequiredPerformance Marketing

Description

  • Manage campaign execution, performance, and growth across an assigned client portfolio
  • Connect campaign activity to each client’s broader business objectives
  • Partner with account leaders to develop and refine media-mix service strategies
  • Oversee reporting, optimization, client communication, keyword research, ad copy, bid management, and routine campaign operations
  • Run performance marketing across paid social and other native paid-media platforms
  • Build and launch campaigns end to end across channels while meeting delivery timelines
  • Direct performance optimization against established goals
  • Manage client budgets, monitor pacing, and recommend budget adjustments
  • Conduct quality assurance checks to reduce the risk of revenue-affecting errors
  • Recommend proactive strategies while identifying campaign opportunities and risks
  • Maintain testing roadmaps and manage experimentation projects
  • Raise performance concerns promptly
  • Keep internal teams aligned on performance, strategy, recommendations, deliverables, and next steps
  • Prepare weekly client updates featuring performance analysis and recommendations
  • Use data to explain results and recommended next steps to clients and stakeholders
  • Apply AI technologies to improve and optimize business processes

Requirements

  • Advanced proficiency in spoken and written English
  • Two to three years of digital marketing experience
  • One to two years of experience working in an agency environment
  • At least two to three years of hands-on experience across two or more paid advertising channels
  • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks
  • Experience developing and optimizing campaigns, including bid management, keyword research, ad copywriting, campaign strategy, and ongoing optimization
  • Proficiency with Google and Microsoft Office suites
  • Proficiency with Google Analytics
  • Strong understanding of full-funnel marketing principles
  • Strong written and verbal communication abilities
  • Strong organizational and project management capabilities
  • Self-directed, motivated, and driven to achieve results
  • Excellent interpersonal and relationship-building skills
  • Comfortable presenting to and communicating with clients
  • Strong work ethic with the ability to learn quickly and work independently
  • Interest in building a long-term relationship with a growing company

Benefits

  • Equal opportunity employment
  • Commitment to diversity and inclusion
  • Access to AI technologies and proprietary tools, including Omega, Iris, and Nova, to support work processes

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