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Power Digital Marketing
Power Digital Marketing
501 – 1.000 Angajați
B2CConsultanțăMarketing
Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
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Locurile de muncă ale companiei

CPG Paid Advertising Strategist - Colombia Remote

Manage multichannel paid advertising campaigns for Power Digital’s clients, overseeing performance, budgets, reporting, optimization, and media strategy. This full-time remote role is based in Colombia and supports growth through data-driven marketing and AI-enabled processes.

COColumbiaRemoteNormă întreagăJuniorNivel mediuNu este necesară o diplomăLimbă Obligatorie: englezăMarketing de performanță

Descriere

  • Manage campaign execution, performance, and growth across an assigned client portfolio
  • Connect campaign activity to each client’s broader business objectives
  • Partner with account leaders to develop and refine media-mix service strategies
  • Oversee reporting, optimization, client communication, keyword research, ad copy, bid management, and routine campaign operations
  • Run performance marketing across paid social and other native paid-media platforms
  • Build and launch campaigns end to end across channels while meeting delivery timelines
  • Direct performance optimization against established goals
  • Manage client budgets, monitor pacing, and recommend budget adjustments
  • Conduct quality assurance checks to reduce the risk of revenue-affecting errors
  • Recommend proactive strategies while identifying campaign opportunities and risks
  • Maintain testing roadmaps and manage experimentation projects
  • Raise performance concerns promptly
  • Keep internal teams aligned on performance, strategy, recommendations, deliverables, and next steps
  • Prepare weekly client updates featuring performance analysis and recommendations
  • Use data to explain results and recommended next steps to clients and stakeholders
  • Apply AI technologies to improve and optimize business processes

Cerințe

  • Advanced proficiency in spoken and written English
  • Two to three years of digital marketing experience
  • One to two years of experience working in an agency environment
  • At least two to three years of hands-on experience across two or more paid advertising channels
  • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks
  • Experience developing and optimizing campaigns, including bid management, keyword research, ad copywriting, campaign strategy, and ongoing optimization
  • Proficiency with Google and Microsoft Office suites
  • Proficiency with Google Analytics
  • Strong understanding of full-funnel marketing principles
  • Strong written and verbal communication abilities
  • Strong organizational and project management capabilities
  • Self-directed, motivated, and driven to achieve results
  • Excellent interpersonal and relationship-building skills
  • Comfortable presenting to and communicating with clients
  • Strong work ethic with the ability to learn quickly and work independently
  • Interest in building a long-term relationship with a growing company

Beneficii

  • Equal opportunity employment
  • Commitment to diversity and inclusion
  • Access to AI technologies and proprietary tools, including Omega, Iris, and Nova, to support work processes

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