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Verndale
Verndale
201 – 500 Employees
B2BMarketing
Verndale is a digital marketing and technology firm serving organizations with marketing automation, analytics, website optimization, and account-based marketing support. Its work spans the systems and strategies that help B2B teams manage campaigns, understand audience behavior, improve digital experiences, and connect marketing activity with business outcomes. The company works across a broad marketing technology landscape, including platforms and integrations such as Pardot, Dreamdata, CrazyEgg, SalesLoft, and LinkedIn.
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Copywriter and Content Strategist — Latin America Remote

AI-focused copywriter and content strategist developing email, SMS, landing-page, and advertising campaigns for Homestead Studio’s eCommerce clients. Uses conversion strategy, customer insights, and AI-assisted workflows to strengthen marketing performance.

ARArgentinaBOBoliviaBRBrazilCLChileCOColombiaCRCosta RicaCUCubaDODominican RepublicECEcuadorGTGuatemalaHNHondurasHTHaitiMXMexicoNINicaraguaPAPanamaPEPeruPRPuerto RicoPYParaguaySVEl SalvadorUYUruguayVEVenezuelaRemoteFull-timeMiddleSeniorEnglish RequiredContent Manager

Description

  • Develop monthly email marketing strategies with account strategists and clients across assigned accounts
  • Lead copywriting and content strategy deliverables, including beginning-of-month content calendar planning
  • Write campaign content and automated email and SMS messages
  • Create landing-page and advertising copy to support customer acquisition
  • Analyze performance data and platform insights to sharpen messaging and recommend next steps
  • Maintain both speed and quality amid tight deadlines, changing priorities, delayed client feedback, and last-minute revisions
  • Plan and manage daily workloads across assigned accounts
  • Use independent judgment to plan copy deliverables, guide messaging direction, and formulate recommendations
  • Question briefs and strengthen clarity, brand consistency, and campaign performance
  • Guide strategists, designers, and clients with clear copy and content recommendations
  • Work with account managers, designers, strategists, and other account stakeholders
  • Proofread assets for grammar, spelling, punctuation, and compliance with client brand standards
  • Maintain organized creative files and content calendars
  • Track industry trends, testing methods, and ideas for improving campaign performance
  • Partner with the copy team to support department objectives and share insights
  • Support client onboarding activities
  • Maintain current copywriting and marketing certifications

Requirements

  • At least three years of copywriting experience in eCommerce, digital marketing, or a related discipline
  • A strong portfolio featuring email, SMS, landing-page, paid-advertising, and other marketing copy
  • Experience creating copy for both customer acquisition and retention
  • Excellent editing ability and meticulous attention to detail
  • Advanced experience with AI tools such as ChatGPT, Claude, Gemini, or comparable platforms
  • Ability to write effective prompts, assess AI-generated copy critically, and refine it for brand voice, performance, and quality
  • Ability to deliver quality work quickly while handling competing priorities
  • Excellent communication, collaboration, and organizational abilities
  • Strong knowledge of customer psychology and direct-response marketing
  • Demonstrated eCommerce experience is required
  • Availability during standard business hours, 9:00 a.m. to 5:00 p.m., in the ET, CT, MT, or PT time zones
  • Maintain current copywriting and marketing certifications

Benefits

  • Work fully remotely
  • Equal opportunity workplace
  • Reasonable accommodations are available for individuals with disabilities

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