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The Ward Law Group, PL
The Ward Law Group, PL
51 – 200 Employees
B2CHealthcare InsuranceLegal
The Ward Law Group, PL is a personal injury law firm representing people affected by negligence in cases involving car accidents, truck accidents, and wrongful death. The firm has a strong focus on serving the Hispanic community and provides personalized legal guidance throughout the claims and litigation process. Founded in 2012, its team of attorneys has helped clients pursue more than $500 million in settlements, according to the company.
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Chief Marketing Officer — New York Remote

Lead national growth for The Ward Law Group’s personal injury practice by directing multistate marketing, teams, analytics, brand strategy, and a $10M+ budget.

USUnited StatesNYNew York
$232,000 – $339,544 / year
RemoteFull-timeLeadEnglish RequiredSpanish RequiredChief Marketing Officer

Description

  • Develop and implement a national marketing strategy to expand revenue and brand reputation across multiple states
  • Manage the complete marketing funnel, including paid media, SEO/SEM, public relations, television and radio, influencer programs, community outreach, and brand storytelling
  • Lead and expand a 15–25+ person marketing organization spanning social, digital, paid, creative, and content functions
  • Recruit, coach, and create career development paths for high-performing marketing professionals
  • Establish and monitor campaign metrics such as CAC, CPL, cost per signed case, and ROI
  • Create dashboards and reporting routines that support weekly and monthly strategic decisions
  • Adapt campaigns for the Miami, Orlando, New York City, and Texas markets, including bilingual English- and Spanish-speaking audiences
  • Ensure marketing activities comply with state-specific Bar and legal advertising regulations
  • Manage an annual marketing budget exceeding $10 million
  • Negotiate media and vendor agreements and measure partners against ROI expectations
  • Participate on the Executive Leadership Team and connect marketing results to business strategy for firm leadership

Requirements

  • At least 10 years of senior marketing leadership experience, such as CMO, VP, or SVP roles
  • Experience managing at least seven direct reports and teams of 20 or more
  • Demonstrated success scaling marketing for a company that grew from $50 million to more than $250 million with annual growth above 30%
  • Experience managing annual budgets of $10 million or more with measurable ROI
  • Extensive full-funnel experience across SEO, Google Ads, Meta, TikTok, YouTube, television and radio, public relations, and influencer marketing
  • Experience using Salesforce, CallRail, Google Analytics, and AI-powered marketing tools
  • Background in a regulated sector such as legal services, healthcare, insurance, or financial services
  • Bachelor’s degree in marketing, business, or a related discipline
  • Bilingual English and Spanish skills are strongly preferred
  • Experience marketing to Hispanic or multicultural audiences is strongly preferred
  • Experience supporting expansion across multiple states is strongly preferred
  • Must be authorized to work in the United States, with employment subject to identity and work authorization verification

Benefits

  • Choose a remote work arrangement, the Miami Lakes headquarters, or the New York City office
  • Health, dental, vision, disability, and firm-paid life insurance coverage
  • 401(k) plan with a 100% match on the first 3% and 50% on the next 2% after one year, with immediate vesting
  • Three weeks of paid time off upon starting
  • Support for professional development and continuing education
  • Medical, dental, and vision hospital plans
  • 401(k) retirement plan with pre-tax and Roth post-tax contribution options
  • Company-paid basic life and AD&D insurance, plus voluntary life and AD&D coverage for employees and dependents
  • Company-paid short- and long-term disability coverage
  • Health and dependent care spending accounts, including HSA and DCFSA options
  • Employee Assistance Program
  • Tuition assistance
  • Paid time off and company holidays
  • Membership on the Executive Leadership Team

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