Senior Performance Marketing Strategist
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Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
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Lovehoney Group is a sexual-wellbeing company creating and selling sex toys, lingerie, and intimate accessories through online retail. Its portfolio includes the Lovehoney, We-Vibe, and Womanizer brands, with work spanning product innovation, ecommerce, and customer experience in the sexual wellness sector.
Brand Manager, Womanizer – Berlin Hybrid
Lead Womanizer’s global brand strategy, product launches, and integrated campaigns from Lovehoney Group’s Berlin hybrid team. Use consumer insight, creative judgment, and commercial analysis to grow a sexual wellbeing brand.
Description
- Own Womanizer’s global brand strategy, positioning, and priorities across markets and channels.
- Create and deliver go-to-market plans for new product launches.
- Turn consumer research, market trends, and business goals into focused brand strategies and initiatives.
- Advise product teams on portfolio direction and roadmap priorities.
- Coordinate integrated marketing campaigns with creative, content, media, PR, and cross-functional partners.
- Track brand and commercial performance through data, insights, and key measures.
- Oversee brand budgets and marketing investment decisions.
- Assess markets and competitors to inform brand planning.
- Maintain consistent messaging and execution across consumer and trade channels.
- Present brand plans, performance results, and recommendations to senior stakeholders.
Requirements
- Demonstrated brand management experience, ideally in consumer, lifestyle, beauty, FMCG, retail, or another fast-moving environment.
- Strong strategic capability, with the ability to turn business and consumer insight into practical brand plans.
- Commercial, analytical approach and confidence managing performance data, budgets, KPIs, and business outcomes.
- Sound creative judgment, including the ability to develop and refine ideas with creative and cross-functional teams.
- Experience taking product launches and integrated marketing campaigns from strategy through delivery.
- Effective project and stakeholder management skills, with the independence to move initiatives forward across teams and markets.
- Excellent written, verbal, and presentation communication skills.
- Entrepreneurial, proactive approach with clear ownership of responsibilities.
- Experience leading, supporting, and developing a small team in a fast-paced setting.
- Fluent English; additional language skills are advantageous.
Benefits
- A welcoming workplace with drinks, snacks, sociable colleagues, and team-building activities.
- Discount access across selected high-street retailers, hotels, and service providers.
- 50% discount on Lovehoney products.
- Hybrid working with three office days each week and the option to work remotely for up to four weeks annually.
- 25 days of holiday, with one extra day added for each year of service at Lovehoney.
- Tailored training opportunities.
- Feedback cycles held twice a year.
- Gym-related benefits.
- Access to a mental wellbeing platform.
- Complimentary 1Password Family membership for up to five invited family members.
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