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Pelmorex Corp
Pelmorex Corp
201 – 500 Employees
EnergyMediaTelecommunications
Pelmorex Corp is a weather information and media company founded in 1989, providing weather data, digital products, and public alerting solutions in Canada and across global platforms. Its services support both consumers and businesses, with customized weather information designed for different use cases. Pelmorex also contributes to public alert infrastructure in Canada and applies technologies such as AI to specialized areas including energy trading.
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Bilingual Marketing Research Analyst at Pelmorex, Canada Hybrid

Lead consumer research for Pelmorex’s weather brands through qualitative, quantitative, and syndicated studies. Turn market and user insights into recommendations for product and marketing decisions.

CACanadaHybridFull-timeMiddleSeniorEnglish RequiredFrench RequiredMarketing Analyst

Description

  • Own the annual research strategy, roadmap, budget, and progress tracking
  • Deliver evidence-based guidance to Product and Marketing teams for consumer-focused product development
  • Analyze market share, audience reach, demographic patterns, and category movement
  • Lead strategic studies from planning through delivery using primary, secondary, and syndicated sources
  • Conduct live qualitative interviews and facilitate moderated user testing
  • Test early concepts to assess consumer needs and validate hypotheses
  • Design, administer, and interpret mixed-methods surveys
  • Contribute to concept development, copy testing, usability research, and satisfaction studies
  • Assist with user segmentation based on behavior across digital platforms
  • Apply AI tools to early ideation and data processing, with human review of outputs
  • Manage external research engagements, including vendor assessment, project briefs, pricing, objectives, timelines, and survey design
  • Monitor research-tool usage, negotiations, invoices, and renewals
  • Build and maintain partnerships with Canadian research and intelligence providers
  • Define and track KPIs linking research outcomes to growth, engagement, and revenue
  • Contribute to research for ElTiempo in Spain and support the Sales Marketing Research Analyst as needed

Requirements

  • Up to five years of practical experience designing and delivering primary research, including moderated interviews, mixed-methods surveys, focus groups, and early concept testing
  • Skilled at combining qualitative and quantitative primary research with secondary and syndicated data to address complex business questions
  • Strategic thinker who can assess multiple products, platforms, and business objectives
  • Able to turn complex datasets into clear reports and effective visual presentations
  • Experience with AI-assisted tools for drafting or processing research materials
  • Strong fact-checking skills and judgment when refining AI-generated content
  • Self-directed and highly detail-oriented in a fast-paced work environment
  • Fluent in English and French
  • University degree in Marketing, Market Research, Data Analytics, or equivalent practical experience
  • Authorized to work in Canada
  • Available to work in a hybrid arrangement from the Oakville or Montreal office

Benefits

  • Flexible hybrid work arrangement
  • RRSP retirement savings matching plan
  • Personal Spending Account
  • Up to $500 for physical, mental, or financial well-being expenses in addition to the Health Care Spending Account
  • Summer working hours
  • 17 paid days off
  • 13 personal days
  • An additional day off during your birthday month
  • IDEAS team focused on inclusion, diversity, equity, awareness, and solidarity
  • Course reimbursement program
  • Open communication, including all-hands meetings with the CEO
  • Pelmorex Learning Academy
  • Virtual counseling sessions
  • Regular employee pulse surveys
  • Free virtual doctor appointments through Maple Online Healthcare
  • Anonymous reporting platform

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