Pelmorex Corp — 1989 жылы құрылған, Канадада және әлемдік платформаларда ауа райы туралы деректерді, цифрлық өнімдерді және халыққа арналған ескерту шешімдерін ұсынатын ауа райы ақпараты мен медиа компаниясы. Оның қызметтері тұтынушылар мен бизнеске қолдау көрсетіп, әртүрлі қолдану жағдайларына бейімделген ауа райы ақпаратын ұсынады. Pelmorex сондай-ақ Канададағы халықты ескерту инфрақұрылымына үлес қосып, энергия саудасы сияқты мамандандырылған салаларда жасанды интеллектіні қоса алғанда, түрлі технологияларды қолданады.
Bilingual Marketing Research Analyst at Pelmorex, Canada Hybrid
Lead consumer research for Pelmorex’s weather brands through qualitative, quantitative, and syndicated studies. Turn market and user insights into recommendations for product and marketing decisions.
Сипаттама
- Own the annual research strategy, roadmap, budget, and progress tracking
- Deliver evidence-based guidance to Product and Marketing teams for consumer-focused product development
- Analyze market share, audience reach, demographic patterns, and category movement
- Lead strategic studies from planning through delivery using primary, secondary, and syndicated sources
- Conduct live qualitative interviews and facilitate moderated user testing
- Test early concepts to assess consumer needs and validate hypotheses
- Design, administer, and interpret mixed-methods surveys
- Contribute to concept development, copy testing, usability research, and satisfaction studies
- Assist with user segmentation based on behavior across digital platforms
- Apply AI tools to early ideation and data processing, with human review of outputs
- Manage external research engagements, including vendor assessment, project briefs, pricing, objectives, timelines, and survey design
- Monitor research-tool usage, negotiations, invoices, and renewals
- Build and maintain partnerships with Canadian research and intelligence providers
- Define and track KPIs linking research outcomes to growth, engagement, and revenue
- Contribute to research for ElTiempo in Spain and support the Sales Marketing Research Analyst as needed
Талаптар
- Up to five years of practical experience designing and delivering primary research, including moderated interviews, mixed-methods surveys, focus groups, and early concept testing
- Skilled at combining qualitative and quantitative primary research with secondary and syndicated data to address complex business questions
- Strategic thinker who can assess multiple products, platforms, and business objectives
- Able to turn complex datasets into clear reports and effective visual presentations
- Experience with AI-assisted tools for drafting or processing research materials
- Strong fact-checking skills and judgment when refining AI-generated content
- Self-directed and highly detail-oriented in a fast-paced work environment
- Fluent in English and French
- University degree in Marketing, Market Research, Data Analytics, or equivalent practical experience
- Authorized to work in Canada
- Available to work in a hybrid arrangement from the Oakville or Montreal office
Артықшылықтар
- Flexible hybrid work arrangement
- RRSP retirement savings matching plan
- Personal Spending Account
- Up to $500 for physical, mental, or financial well-being expenses in addition to the Health Care Spending Account
- Summer working hours
- 17 paid days off
- 13 personal days
- An additional day off during your birthday month
- IDEAS team focused on inclusion, diversity, equity, awareness, and solidarity
- Course reimbursement program
- Open communication, including all-hands meetings with the CEO
- Pelmorex Learning Academy
- Virtual counseling sessions
- Regular employee pulse surveys
- Free virtual doctor appointments through Maple Online Healthcare
- Anonymous reporting platform