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Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
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B2B Creative Strategist (Remote in Colombia)

Lead paid social creative strategy for Power Digital’s brand-growth clients in a remote Colombia-based role. Develop concepts, copy, scripts, testing plans, and performance insights to improve creative results.

ARArgentinaBRBrazilCOColombiaCRCosta RicaMXMexicoUSUnited StatesRemoteFull-timeMiddleSeniorEnglish RequiredCreative Strategist

Description

  • Direct paid social creative strategy across 8–10 client accounts
  • Apply performance data, consumer research, and brand research to shape effective creative assets
  • Partner with internal teams and cross-functional stakeholders
  • Manage client communications and monitor client sentiment
  • Refine concepts and develop new ideas against defined performance objectives
  • Build client relationships and explain Power Digital’s processes
  • Study client brands, competitors, and relevant industry developments
  • Audit accounts, identify top-performing ads, present findings, and establish hypotheses and testing plans in monthly roadmaps
  • Create consumer-focused direct-response copy and messaging strategies
  • Coordinate production requests and deliverables in Asana
  • Evaluate video and image assets and give editors specific, actionable feedback
  • Facilitate internal creative-team meetings and brainstorming sessions
  • Act as the client’s primary contact for creative strategy
  • Coordinate requested revisions, reshoots, and related deliverables
  • Challenge timelines, scope, feedback, and direction when needed to improve performance
  • Apply AI tools to strengthen and streamline business processes
  • Use Power Digital’s Nova ecosystem within the department’s workflows
  • Achieve performance targets, including client churn of 5% or less, management of 8–10 mid-level clients, and $22,000 RPE

Requirements

  • Proficiency with Meta Ads Manager or comparable performance-data platforms such as TikTok, YouTube, or Pinterest
  • Technical ability to retrieve and interpret creative performance data, identify trends and insights, and inform creative roadmaps
  • Knowledge of performance-focused creative best practices and the ability to apply them effectively
  • Ability to write compelling ad copy, structure scripts, and oversee execution with corresponding visual assets
  • Ability to communicate and collaborate with clients, production teams, and post-production teams to deliver strong creative work
  • Ability to develop creative strategies that produce strong campaign results for clients

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