Power Digital Marketing
Power Digital Marketing
501 – 1.000 Angajați
B2CConsultanțăMarketing
Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.

B2B Creative Strategist (Remote in Colombia)

Lead paid social creative strategy for Power Digital’s brand-growth clients in a remote Colombia-based role. Develop concepts, copy, scripts, testing plans, and performance insights to improve creative results.

Descriere

  • Direct paid social creative strategy across 8–10 client accounts
  • Apply performance data, consumer research, and brand research to shape effective creative assets
  • Partner with internal teams and cross-functional stakeholders
  • Manage client communications and monitor client sentiment
  • Refine concepts and develop new ideas against defined performance objectives
  • Build client relationships and explain Power Digital’s processes
  • Study client brands, competitors, and relevant industry developments
  • Audit accounts, identify top-performing ads, present findings, and establish hypotheses and testing plans in monthly roadmaps
  • Create consumer-focused direct-response copy and messaging strategies
  • Coordinate production requests and deliverables in Asana
  • Evaluate video and image assets and give editors specific, actionable feedback
  • Facilitate internal creative-team meetings and brainstorming sessions
  • Act as the client’s primary contact for creative strategy
  • Coordinate requested revisions, reshoots, and related deliverables
  • Challenge timelines, scope, feedback, and direction when needed to improve performance
  • Apply AI tools to strengthen and streamline business processes
  • Use Power Digital’s Nova ecosystem within the department’s workflows
  • Achieve performance targets, including client churn of 5% or less, management of 8–10 mid-level clients, and $22,000 RPE

Cerințe

  • Proficiency with Meta Ads Manager or comparable performance-data platforms such as TikTok, YouTube, or Pinterest
  • Technical ability to retrieve and interpret creative performance data, identify trends and insights, and inform creative roadmaps
  • Knowledge of performance-focused creative best practices and the ability to apply them effectively
  • Ability to write compelling ad copy, structure scripts, and oversee execution with corresponding visual assets
  • Ability to communicate and collaborate with clients, production teams, and post-production teams to deliver strong creative work
  • Ability to develop creative strategies that produce strong campaign results for clients

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