HOOK
HOOK
HOOK is a creative advertising agency founded in 2005, serving clients across food and beverage, healthcare, and hospitality. Its work spans brand strategy, logo design, campaign development, digital display, media planning, and social strategy. The agency combines an agile, hands-on approach with the capabilities of a broader network, using a disciplined creative process to develop attention-grabbing brand and marketing work. HOOK has been recognized by Ad Age as Small Agency of the Year for the Southeast.

Associate Design Director

Lead scalable visual systems, campaigns, and production rollouts at HOOK, a creative production agency. Mentor designers and turn brand strategy into polished digital, video, and print work.

Description

  • Use visual design to advance client goals within established brand marketing strategies.
  • Connect clients’ brand strategy with consistent visual execution.
  • Create visual languages and scalable frameworks for static and animated content.
  • Develop creative concepts and original campaigns.
  • Present work to clients and keep projects on schedule.
  • Build dynamic design systems and guide large-scale production across digital, video, print, and emerging platforms.
  • Create presentations, storyboards, and mockups that explain design solutions.
  • Turn concepts into modular, extensible design systems.
  • Use design tokens, automated assets, and end-to-end production pipelines to deliver work efficiently.
  • Manage production workstreams and strategic visual design challenges for national and global brands and campaigns.
  • Lead projects and teams to prepare client-ready work.
  • Mentor designers and support the career development of direct reports.
  • Set internal best practices for production design, tool integrations, automated workflows, and standardized asset handoffs.

Requirements

  • Demonstrated design craft and expertise creating campaign and visual system solutions across platforms.
  • Expertise in visual design, design systems, component architecture, and scaling campaigns across channels.
  • Experience leading design workstreams, adapting creative across formats, and delivering modular campaigns in complex, multi-market environments.
  • Excellent communication and presentation skills.
  • Advanced Adobe Creative Cloud skills, including Photoshop and Illustrator.
  • Strong technical knowledge of digital production formats, asset optimization, and platform specifications.
  • Advanced Figma skills, including variables, auto-layout, component libraries, and dynamic templates.
  • Hands-on team leadership and a commitment to mentoring designers.
  • A resume and portfolio or body of work showing a broad range of experience.
  • Illustration, motion or After Effects, and 3D or Cinema 4D skills are a plus.

Benefits

  • Health insurance
  • Dental insurance
  • 401(k) matching
  • Paid vacation
  • Paid holidays
  • Wellness stipends
  • Continuing education subsidies
  • Hybrid or remote work, depending on geographic location

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