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LEARFIELD
LEARFIELD
1,001 – 5,000 कर्मचारी
खेलमीडियाविपणन
LEARFIELD is a media and technology company focused on college athletics, connecting universities, brands, and sports fans through sponsorships, ticketing, licensed merchandise, broadcast media, publishing, digital platforms, and custom content. Its services also include NIL opportunities, marketing, and data and insights that help colleges and brand partners reach college sports audiences. LEARFIELD works with more than 1,200 colleges and universities and over 12,000 brand partners. The company hires across its college sports media, technology, and marketing operations.
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कंपनी की नौकरियाँ

Vice President of Content Strategy and Distribution

Lead content strategy and distribution for LEARFIELD’s collegiate sports properties, with a focus on Big Ten schools. Build teams, grow audience engagement, develop branded content, and create commercial opportunities.

USसंयुक्त राज्यNYन्यूयॉर्कTXटेक्सास
$1,65,000 – $2,00,000 / वर्ष
ऑन-साइटपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीउपाध्यक्ष

विवरण

  • Set content strategy for collegiate sports properties, with a focus on Big Ten schools.
  • Develop student-athlete content strategies with NIL, athlete marketing, and school teams.
  • Lead and mentor distributed content leaders, producers, creators, and social specialists.
  • Partner with athletic department leaders, school social teams, creators, coaches, athletes, and other stakeholders on content.
  • Tailor property content strategies to each brand, audience, priorities, and commercial objectives.
  • Grow audience engagement, content inventory, social performance, and revenue.
  • Develop branded content opportunities with sales and revenue teams.
  • Identify scalable content products, formats, franchises, and revenue opportunities.
  • Set content KPIs and measurement frameworks.
  • Assess performance and turn insights into actionable recommendations.
  • Set best practices for short-form video, social and branded content, original programming, and emerging formats.
  • Ensure content maintains quality while reflecting each school’s voice, culture, and identity.
  • Create repeatable processes and tools to scale successful strategies across the portfolio.
  • Work with branded content, production, sales, distribution, marketing, and internal teams.
  • Increase the value of schools’ owned and social platforms through programming, distribution, audience development, and optimization.
  • Track trends in college sports, social media, digital video, streaming, and media.
  • Give property content teams strategic direction, coaching, and mentorship.
  • Set standards for storytelling, voice, tone, quality, and brand alignment.
  • Lead competitive and industry research.
  • Help shape LEARFIELD’s wider content and owned media strategy, including scalable platforms and products.
  • Support senior leaders with strategic planning, business reviews, board presentations, and company-wide initiatives.
  • Work with senior leaders on budgets and resource allocation.
  • Bring people and resources together to address challenges and find opportunities.
  • Build trusted stakeholder relationships and manage complex issues and competing priorities.

आवश्यकताएँ

  • Bring 15 or more years of experience in content, media, sports, entertainment, branded content, or a related field.
  • Have substantial experience leading content teams and developing strategies for major brands, media platforms, sports properties, or entertainment organizations.
  • Demonstrate strong leadership, mentoring, and team-building skills.
  • Show a record of building high-performing distributed teams across multiple properties, markets, or organizations.
  • Have experience with analytics platforms such as Zoomph.
  • Have experience with project management systems such as AirTable.
  • Experience with Meta Business Suite, TikTok Analytics, and YouTube Studio is preferred.
  • Understand college athletics and the college sports media landscape deeply.
  • Bring meaningful experience working with or around Power Four programs, particularly Big Ten institutions.
  • Understand social platforms, digital video, streaming, and emerging media formats.
  • Be able to create content strategies that grow audiences and drive commercial results.
  • Have experience developing branded content and working with sales teams, advertisers, and commercial partners.
  • Have experience working directly with senior executives, clients, athletic department leaders, and other senior stakeholders.
  • Understand the relationship between content, audience, and commercial strategy.
  • Use audience and performance data to guide content strategy, investment, and optimization.
  • Bring excellent communication, writing, and presentation skills.
  • Be able to work at both strategic and executional levels.
  • Build trusted relationships and work effectively in complex, multi-stakeholder settings.
  • Be willing and able to travel overnight regularly.
  • Perform other related duties as assigned.

लाभ

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health Savings Account
  • Life insurance and other insurance plans
  • Flexible paid time off, with a minimum of 10 days annually
  • Parental leave
  • 20 paid holidays
  • 401(k) plan with employer match
  • Short-term and long-term disability coverage

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