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Kantar एक वैश्विक डेटा इनसाइट्स और कंसल्टिंग कंपनी है, जो संगठनों को उपभोक्ताओं, ब्रांडों और बाजारों के बारे में बेहतर निर्णय लेने में मदद करती है। इसका काम ब्रांड रणनीति, उपभोक्ता व्यवहार, क्रिएटिव प्रभावशीलता और ग्राहक अनुभव जैसे क्षेत्रों में अनुसंधान, एनालिटिक्स, प्रौद्योगिकी उत्पादों और डिजिटल प्लेटफ़ॉर्म को एक साथ लाता है। Kantar ऑटोमोटिव, उपभोक्ता पैकेज्ड वस्तुओं, ऊर्जा, वित्तीय सेवाओं, मीडिया, रिटेल और प्रौद्योगिकी सहित क्षेत्रों में संगठनों का समर्थन करती है तथा विकास, नवाचार और बेहतर ब्रांड प्रदर्शन के लिए साक्ष्य-आधारित मार्गदर्शन प्रदान करती है। वैश्विक बाजारों में काम करने वाले लगभग 28,000 सहकर्मियों के साथ Kantar मार्केटिंग, कंसल्टिंग और मीडिया की विशेषज्ञता को जोड़कर जटिल ऑडियंस और बाजार डेटा को व्यावहारिक व्यावसायिक अंतर्दृष्टि में बदलती है।
Vice President, Client Service - Media Measurement
Kantar seeks a Vice President to lead cross-channel media measurement, attribution, experimentation, and analytics teams. The role shapes media investment decisions and supports stronger brand growth through marketing science.
संयुक्त राज्य
इलिनॉय
न्यूयॉर्क$1,28,900 – $2,14,800 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीग्राहक संबंध सेवाएँग्राहक सेवा प्रतिनिधिविवरण
- Own the omnichannel media measurement strategy and frameworks in line with business objectives
- Establish KPIs, success measures, and measurement plans for digital, social, search, TV, print, and other media channels
- Guide the development and use of multi-touch attribution methods
- Apply measurement insights to direct media investment and improve marketing budgets for maximum ROI
- Advance the measurement ecosystem and identify ways to strengthen marketing mix modeling
- Lead A/B tests, multivariate testing, lift studies, and incrementality experiments
- Maintain rigorous experimental design and statistical analysis
- Assess long-term media performance patterns and customer behavior
- Deliver insights into longitudinal growth, brand equity, and customer lifetime value
- Turn complex findings into executive-ready narratives, dashboards, presentations, and ROI stories
- Collaborate with media planning, strategy, channel activation, finance, and business stakeholders
- Advise media strategy and investment teams on channel mix, timing, targeting, and campaign optimization
- Act as the organization’s subject matter expert in media analytics and marketing science
- Track emerging measurement tools, identity frameworks, and analytical methods
- Maintain suitable data infrastructure, tracking, analytics tools, and dependable data pipelines
- Build and manage a small team of marketing science and analytics professionals
- Provide mentorship, career development, and daily leadership
- Promote data-driven decision-making and coach cross-functional partners
- Combine strategic direction with hands-on work in complex analysis and modeling
- Serve as the primary media measurement contact for senior executives, clients, and partners
आवश्यकताएँ
- At least 15 years of experience in marketing analytics, media measurement, or marketing science, including substantial leadership responsibility
- A strong record of leading prominent analytics initiatives within media or advertising
- Expertise across digital, social, search, programmatic, OTT/TV, and related cross-channel measurement
- Thorough knowledge of ROI analysis, marketing mix modeling, multi-touch attribution, lift studies, and customer segmentation
- Advanced capability in statistical analysis, predictive modeling, experimental design, and causal inference
- Working familiarity with SQL and Python or R
- Ability to direct team members in applying data and analytics tools
- Skill in converting complex data into clear insights and strategic recommendations
- Exceptional presentation, storytelling, and communication abilities, including experience influencing senior executives or clients
- Demonstrated experience managing and developing small teams
- Proven strength in cross-functional collaboration and stakeholder influence
- Bachelor’s degree in a quantitative or relevant field
- Master’s degree or MBA in a relevant discipline is advantageous
- Strong understanding of the advertising and marketing measurement landscape, media research tools, and major vendors and technologies
- Commitment to advancing business growth through data-led media strategy
लाभ
- Comprehensive, affordable medical coverage across a range of healthcare services
- Health Savings Account or Flexible Spending Account
- Dental, vision, and other benefits for varied healthcare needs
- Wellness program
- 401(k) plan with employer match
- Tuition reimbursement
- Commuter benefits
- Unlimited paid time off
- Flexible working approach
- Performance-based pay culture
- Mental health and wellbeing support
- Inclusive culture with equal opportunity
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