Forterro
Forterro
Forterro ishlab chiqarish, omborxona, ulgurji savdo va chakana savdo sohalaridagi sanoat korxonalariga xizmat ko‘rsatuvchi korporativ dasturiy ta’minot kompaniyasidir. Kompaniyaning ixtisoslashgan SaaS va ERP mahsulotlari mijozlarga murakkab operatsion jarayonlarni avtomatlashtirish va sanoat savdosining talablarini boshqarishga yordam beradi. Skandinaviya mamlakatlaridagi mahalliy ERP yechimlaridan boshlangan Forterro bugungi kunda butun dunyo bo‘ylab 13 000 dan ortiq mijozni qo‘llab-quvvatlaydigan umumevropalik, ko‘p mahsulotli provayderga aylandi. Kompaniya mahsulot innovatsiyalari va strategik xaridlar orqali dasturiy ta’minot portfelini rivojlantirishda davom etib, korporativ texnologiyalar, sanoat dasturiy ta’minoti va ishlab chiqarishga yo‘naltirilgan raqamli transformatsiyaga qiziqadigan mutaxassislar uchun imkoniyatlar yaratmoqda.

Senior Campaigns and Content Marketing Manager

Lead B2B audience growth, lifecycle content, and demand generation campaigns for Forterro’s software business. Drive measurable pipeline results across acquisition, nurture, expansion, and reactivation programs.

Tavsif

  • Shape audience growth strategy across target segments and lifecycle stages to support new sales, expansion, and reactivation objectives.
  • Plan and deliver campaign content aligned with functional priorities and measurable pipeline results.
  • Create and improve content for digital journeys, nurture tracks, sales initiatives, events, and integrated demand generation campaigns.
  • Manage lifecycle marketing content spanning lead nurture, opportunity nurture, lost-lead reactivation, and dormant-database activation.
  • Build lifecycle programs including new-lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old-opportunity reactivation, and inactive-lead programs.
  • Develop reusable frameworks for campaign execution.
  • Produce advertising and promotional assets for integrated campaigns.
  • Address complex content requirements through experience, analysis, and established methodologies.
  • Evaluate content performance and identify opportunities to improve target results.

Talablar

  • Demonstrated experience in B2B campaign content marketing, demand generation, or a related discipline.
  • Thorough knowledge of demand generation campaigns, content creation, and audience targeting.
  • Capability to apply advanced marketing principles to complex assignments.
  • Ability to assess content performance and turn findings into actionable recommendations.
  • Strong written and spoken communication skills.
  • Proven ability to work independently while maintaining quality standards.
  • Experience influencing stakeholders and contributing to the development of junior colleagues.

O‘xshash ish o‘rinlari