Forterro
Forterro
Forterro — өндіріс, қоймалау, көтерме сауда және бөлшек сауда салаларындағы өнеркәсіптік кәсіпорындарға қызмет көрсететін корпоративтік бағдарламалық жасақтама компаниясы. Оның мамандандырылған SaaS және ERP өнімдері клиенттерге күрделі операциялық процестерді автоматтандыруға және өнеркәсіптік сауданың талаптарын басқаруға көмектеседі. Скандинавия елдеріндегі жергілікті ERP шешімдерінен бастау алған Forterro бүгінде бүкіл әлем бойынша 13 000-нан астам клиентке қолдау көрсететін жалпы еуропалық, көп өнімді провайдерге айналды. Компания өнімдік инновациялар мен стратегиялық сатып алулар арқылы бағдарламалық жасақтама портфелін дамытуды жалғастырып, корпоративтік технологияларға, өнеркәсіптік бағдарламалық жасақтамаға және өндіріске бағытталған цифрлық трансформацияға қызығушылық танытатын мамандарға мүмкіндіктер ұсынады.

Senior Campaigns and Content Marketing Manager

Lead B2B audience growth, lifecycle content, and demand generation campaigns for Forterro’s software business. Drive measurable pipeline results across acquisition, nurture, expansion, and reactivation programs.

Сипаттама

  • Shape audience growth strategy across target segments and lifecycle stages to support new sales, expansion, and reactivation objectives.
  • Plan and deliver campaign content aligned with functional priorities and measurable pipeline results.
  • Create and improve content for digital journeys, nurture tracks, sales initiatives, events, and integrated demand generation campaigns.
  • Manage lifecycle marketing content spanning lead nurture, opportunity nurture, lost-lead reactivation, and dormant-database activation.
  • Build lifecycle programs including new-lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old-opportunity reactivation, and inactive-lead programs.
  • Develop reusable frameworks for campaign execution.
  • Produce advertising and promotional assets for integrated campaigns.
  • Address complex content requirements through experience, analysis, and established methodologies.
  • Evaluate content performance and identify opportunities to improve target results.

Талаптар

  • Demonstrated experience in B2B campaign content marketing, demand generation, or a related discipline.
  • Thorough knowledge of demand generation campaigns, content creation, and audience targeting.
  • Capability to apply advanced marketing principles to complex assignments.
  • Ability to assess content performance and turn findings into actionable recommendations.
  • Strong written and spoken communication skills.
  • Proven ability to work independently while maintaining quality standards.
  • Experience influencing stakeholders and contributing to the development of junior colleagues.

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