Forterro
Forterro
Forterro एक एंटरप्राइज़ सॉफ़्टवेयर कंपनी है, जो विनिर्माण, वेयरहाउसिंग, थोक और खुदरा क्षेत्र के औद्योगिक व्यवसायों को सेवाएँ प्रदान करती है। इसके विशेष SaaS और ERP उत्पाद ग्राहकों को जटिल परिचालन प्रक्रियाओं को स्वचालित करने और औद्योगिक वाणिज्य की माँगों को प्रबंधित करने में सहायता करते हैं। नॉर्डिक देशों में ऑन-प्रिमाइसेस ERP समाधानों के साथ शुरुआत करने वाली Forterro अब एक पैन-यूरोपीय, बहु-उत्पाद प्रदाता के रूप में विकसित हो चुकी है और दुनिया भर में 13,000 से अधिक ग्राहकों को सहयोग प्रदान करती है। कंपनी उत्पाद नवाचार और रणनीतिक अधिग्रहणों के माध्यम से अपने सॉफ़्टवेयर पोर्टफोलियो का निरंतर विकास कर रही है, जिससे एंटरप्राइज़ तकनीक, औद्योगिक सॉफ़्टवेयर और विनिर्माण-केंद्रित डिजिटल रूपांतरण में रुचि रखने वाले पेशेवरों के लिए अवसर बनते हैं।

Senior Campaigns and Content Marketing Manager

Lead B2B audience growth, lifecycle content, and demand generation campaigns for Forterro’s software business. Drive measurable pipeline results across acquisition, nurture, expansion, and reactivation programs.

विवरण

  • Shape audience growth strategy across target segments and lifecycle stages to support new sales, expansion, and reactivation objectives.
  • Plan and deliver campaign content aligned with functional priorities and measurable pipeline results.
  • Create and improve content for digital journeys, nurture tracks, sales initiatives, events, and integrated demand generation campaigns.
  • Manage lifecycle marketing content spanning lead nurture, opportunity nurture, lost-lead reactivation, and dormant-database activation.
  • Build lifecycle programs including new-lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old-opportunity reactivation, and inactive-lead programs.
  • Develop reusable frameworks for campaign execution.
  • Produce advertising and promotional assets for integrated campaigns.
  • Address complex content requirements through experience, analysis, and established methodologies.
  • Evaluate content performance and identify opportunities to improve target results.

आवश्यकताएँ

  • Demonstrated experience in B2B campaign content marketing, demand generation, or a related discipline.
  • Thorough knowledge of demand generation campaigns, content creation, and audience targeting.
  • Capability to apply advanced marketing principles to complex assignments.
  • Ability to assess content performance and turn findings into actionable recommendations.
  • Strong written and spoken communication skills.
  • Proven ability to work independently while maintaining quality standards.
  • Experience influencing stakeholders and contributing to the development of junior colleagues.

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