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Genesco
Genesco
Sponzor vizuma H1BE-trgovinaMaloprodajaModa
Genesco je specializiran trgovec na drobno z obutvijo in družba z lastnimi blagovnimi znamkami, ki stranke oskrbuje prek široke mreže trgovin in digitalnih kanalov v Združenih državah Amerike, Kanadi, Združenem kraljestvu in Republiki Irski. Njen portfelj vključuje blagovne znamke obutve, kot so Johnston & Murphy, Levi’s in Dockers, podprt z omnichannel maloprodajnim modelom, ki povezuje nakupovanje v trgovinah in na spletu. Družba poudarja tudi trajnost, vključenost v skupnost, raznolikost in etično upravljanje kot del svojega pristopa k poslovanju.
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Delovna mesta v podjetju

Marketing Copywriter, Journeys

Shape youth-focused fashion and footwear storytelling for Journeys through search-optimized campaigns, digital content, and brand experiences. Create work that builds engagement and supports business goals.

USZdružene države AmerikeTNTennesseeHibridnoPolni delovni časSrednja ravenSeniorZahtevani Jezik: angleščinaOglaševalski tekstopisec

Opis

  • Write marketing content for seasonal campaigns, email, social media, digital ads, video, e-commerce, search, blogs, and in-store channels.
  • Track changes in SEO, GEO, generative AI, large language models, and AI-powered search, applying relevant insights to Journeys content.
  • Work with E-commerce and Digital teams to advance brand strategy, customer journeys, conversion goals, and business objectives.
  • Develop copy concepts for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial ideas, and channel-specific stories.
  • Help shape and maintain Journeys’ brand voice and copy standards.
  • Research trends, competitors, culture, consumers, and search behavior.
  • Turn youth culture, fashion, footwear, social, and digital trends into brand stories and marketing opportunities.
  • Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative specialists.
  • Review and strengthen copy from internal teams and external partners, offering feedback on voice, strategy, clarity, grammar, and impact.
  • Apply performance data, analytics, search trends, and audience behavior to refine content strategy and messaging.
  • Coordinate multiple projects and priorities while protecting creative quality, accuracy, and strategic focus.
  • Report to the Creative Lifestyle & Copy Manager.

Zahteve

  • Bring at least three years of professional experience in copywriting, content, editorial, marketing, or a related field; retail, fashion, footwear, lifestyle, youth culture, or agency experience is preferred.
  • Write, edit, and tell stories exceptionally well, adapting tone and messaging for different audiences and channels.
  • Know SEO/GEO fundamentals and content optimization, including keyword planning, search intent, on-page optimization, metadata, and organic performance.
  • Understand digital content channels, including social media, e-commerce, email, websites, paid media, and organic search.
  • Connect creative concepts with consumer behavior, brand priorities, and business outcomes.
  • Have a strong interest in youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
  • Present creative concepts clearly, explain strategic choices, and collaborate with stakeholders across organizational levels.
  • Organize projects and manage competing deadlines in a fast-moving retail setting.
  • Pay close attention to detail and uphold consistent, high-quality brand work.
  • Bring a clear perspective on brand voice, culture, and storytelling.
  • Balance creative ambition with performance data, search behavior, and audience insights.
  • Stay curious about AI and LLMs and their effects on search, content creation, and consumer discovery.
  • Work collaboratively and help improve the work of colleagues.
  • Care about creating culturally relevant work that feels distinctively Journeys and matters to customers.
  • Approach creative work strategically, with the broader content ecosystem in mind.

Ugodnosti

  • Medical, dental, and vision coverage beginning on the first day.
  • 401(k) eligibility from day one, with a company match and rollover options for existing retirement accounts.
  • A 40% employee discount across Genesco-owned brands and retail concepts.
  • Paid time off.
  • Nine paid holidays and one floating holiday.
  • Life and disability insurance.
  • Flexible spending and health savings account options.
  • Employee Assistance Program (EAP).

Sorodna delovna mesta

Humana

Humana Provider Contracting Executive (Alabama Market)

Humana
Sponzor vizuma H1BZavarovanjeZdravstveno varstvoZdravstveno zavarovanje
USZdružene države AmerikeALAlabamaMSMisisipiTNTennessee
94.900 $ – 130.500 $ / leto
Na daljavoPolni delovni časSrednja ravenSeniorZahtevani Jezik: angleščinaVodilni delavec

Negotiate provider agreements and manage network relationships for Humana’s Alabama Market. The remote role covers provider contracting, reimbursement analysis, and network recruitment across the region.

Odpri